The first "century-old Guomang Museum" in China was opened in Dongguan, Guangzhou. The animated film "Bears Appear and Appear with Me" Bear Heart "and" Deep Sea "achieved outstanding box office results in the Spring Festival. The animated short film collection" China's Miracles ", jointly produced by Shanghai Fine Arts Film Studio and Bili Bili, has broadcast more than 100 million, which has been widely acclaimed by the market, while evoking many childhood memories of the" post-80s "and" post-90s ". At the beginning of the new century of China's animation, the domestic animation industry is showing a vibrant new year. The huge animation market is behind the brilliant domestic animation. According to statistics, the total output value of the domestic animation industry has exceeded 220 billion yuan. The audience of animation is wide, and many adults and even the elderly show their love for animation works. With the emergence of a number of well-produced domestic animations such as Journey to the West: The Return of the Great Sage, the voice of "the rise of Guoman" is very high. The boom of the box office market also reflects the growth of the economic benefits of the animation industry. In recent years, domestic animation films with box office of more than 100 million yuan have emerged in an endless stream. "Nezha's Devil Child" ranks first among domestic animation films with box office results of more than 5 billion yuan. Today, the market is not only satisfied with the "sufficiency" of animation, but also pays more attention to the high quality of domestic animation. How can domestic animation adhere to the unique Chinese style in terms of quality? First of all, adhere to the principle of "content is the king" to create. In the story of the popular 2023 animated short film collection "China's Strange Tales", "Summer of the Little Monster" takes the well-known "Journey to the West" as the background and skillfully integrates into the daily life of "migrant workers"; "The Country Bus Takes away the King Child and the Immortal" depicts the village cultural symbols full of life, such as the mountain temple, the dog tiger, the Chinese toon sprout mixed with bean curd, and arouses people's deep nostalgia... "The content is the king" is still the magic weapon of winning Chinese animation. Telling Chinese stories well is rooted in their own culture and emotions. Works can often stimulate the audience's deep resonance and are favored by the market. Secondly, the animation production technology continues to innovate. Since the beginning of the last century, traditional cultural elements such as traditional Chinese painting, paper-cut and shadow play have been widely used in animation production. Domestic excellent animations such as "Little Tadpole Looking for Mother" and "Avanti" have attracted a large number of fans worldwide. In the 21st century, domestic animation makers have made continuous innovations in technology and gradually kept pace with the world's top level. "Spirit Cage" uses the game engine to make animation, build a science fiction world with the art style of the doomsday wasteland, and highlight the positive values of human unity and progress under the predicament. "Deep Sea" combines Chinese ink painting style with 3D animation technology, develops "particle ink animation", integrates hundreds of colors to present a beautiful underwater world, and creates a unique national style 3D. These innovations in animation production technology not only meet the audience's aesthetic needs, but also help to improve the quality of animation creation in the future. Finally, actively explore the new direction of commercial operation. In the past 10 years, the total output value of China's animation industry has continued to grow. Among them, the animation industry actively explores the business model of authorized sales of derivative products, and realizes the income and efficiency of the entire industry chain by opening up the upstream content market and the downstream derivative market. More and more audiences are willing to make real investment in their favorite works and their derivatives. Sun Wukong
Edit：qihang Responsible editor：xinglan
Source：https://www.chinanews.com.cn/cul/2023/02-12/9951971.shtml
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