Lanterns are shining all over the world, and the beautiful night is a reunion. Recently, Beijing Lantern, Qinhuai Lantern, Xiashi Lantern, Chaozhou Lantern and many other folk arts and crafts listed in the national intangible cultural heritage list have made an amazing appearance on the 2023 Lantern Festival Gala of the Central Radio and Television Administration, echoing the live shooting of many local lantern festivals, showing the festive colors of the beautiful China during the Lantern Festival. Whether a large party with a distinctive theme can be accepted by the audience depends not only on a clear narrative structure, but also on rich information carrying capacity and wonderful transformation and transmission methods. Whether the latter can be realized depends on whether the creator can take root in the hot contemporary life and grasp the aesthetic taste and cultural needs of the contemporary audience. In recent years, many local TV stations have taken the Spring Festival Gala as an important position to display the excellent traditional Chinese culture and regional cultural characteristics, and formed a rich and diverse festival period Each beautiful screen scene. It is not difficult to find out that enhancing the "identification" of the evening party, tapping regional characteristics, and establishing high-quality content brands are the key to break through in the homogenization competition. The Spring Festival Gala has increasingly become the "incubator" and propagation field of high-quality programs. The competition between program quality and creativity tests the creator's understanding of culture and artistic ingenuity. Integrating the spirit of Chinese aesthetics with contemporary expression, combining the temperament of the times with regional culture, creative presentation and cross-border mixing are the effective creative path of "unique" local TV Spring Festival Gala. In addition to the common expression of "Nian Weier", the song and dance program "Swift Returns to Zhengyang", the regional culture, regional elements and regional temperament are the personality of the local TV Spring Festival Gala and the inexhaustible source of creation. The song and dance program "Swift Back to Zhengyang" shows the style and features of Beijing's central axis from a new perspective of "Beijing Swift". From green mountains, pines and cypresses to urban ancient buildings, the circulation of more than 800 years has been "alive" under the background of cultural heritage protection... The audience listens to the Beijing Opera and tastes the meaningful cultural charm. The song and dance program "Grand Exhibition", which is based on the traditional design and production of Beijing "Rabbit", and the song "Bell and Drum Tower", which is based on the prototype of Beijing Bell and Drum Tower, not only has the beauty of art, but also contains the deep feeling of boxing to inherit and carry forward the excellent traditional Chinese culture. It has a profound connotation and a long aftertaste. Over the years, the Beijing Taiwan Spring Festival Gala has formed a certain "reputation effect", which is based on the unique geographical advantages and cultural resources. Henan is located in the hinterland of the Central Plains and has extensive cultural relics resources. In recent years, the Henan TV Spring Festival Gala has continued the creative style of the "Chinese Festival" series with the key words of traditional culture, technological empowerment and happy reunion, and expressed the beauty of traditional Chinese culture and the achievements of scientific and technological progress. Dance programs such as "Tang Palace Banquet" and "National Beauty and Natural Fragrance" have absorbed nutrition from Chinese culture and achieved "breaking the circle" dissemination through the innovative application of film and television technology. This year's Henan Taiwan Spring Festival Gala, the dance "Heaven and earth are new, everything is thriving", reappears the ancient mythological wonders of Pangu, and the dance "New Tokyo Dream Record" shows the Song rhyme culture
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Source：http://www.news.cn/culture/20230209/549e81eba33e4a1286edc05c813a74a2/c.html
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