Huangshan Xihai Grand Canyon sightseeing cable car. During the golden week of the Spring Festival just past, the portraits of tourists in Huangshan Scenic Spot in Anhui Province showed that the proportion of individual tourists was as high as 93.33%, the proportion of people under 60 was 95%, of which the proportion of young tourists aged 7 to 18 was 18.8%, and the proportion of tourists aged 19 to 45 was 61%. What is the reason why Huangshan, a traditional famous mountain, is favored and pursued by young people who love "free travel"? New product - breaking the "shackles" of the ticket economy. In the West Sea Grand Canyon of Mount Huangshan, which is known as the "dream scenic spot", the West Sea sightseeing cable car came through the clouds and fog between the cliffs, and was praised by netizens as "the small train to the Chinese painting". On the short video platform, Xihai Grand Canyon+"Little Train" has played more than 100 million videos. More and more young people come to Huangshan and go straight to the Grand Canyon of the West Sea, just to punch in the legendary "Net-red Train". Punch in to welcome guests with pine ice cream. Innovative products and interesting ways of playing make more and more people come to Huangshan, not only for the famous "Five Wonders" of Huangshan at home and abroad. In the summer of 2022, an ice cream that looks like a welcoming pine ice cream became popular. Holding a welcoming pine ice cream in hand, taking a photo with the welcoming pine ice cream became a new "punch in" way for young people to visit Huangshan. "It turns out that Yingkesong can not only be seen but also be collected". In 2022, Huangshan Tourism launched a series of new products including digital collections with the help of blockchain and metauniverse technology, and released 8 digital collections totaling 70000 copies, triggering many young people to snap up, including Yingkesong 3D digital collections and Golden Foil Yingkesong digital collections, which were sold out immediately after the launch. Thanks to the development and sales of new products, the proportion of ticket revenue in the overall revenue of Huangshan tourism has gradually decreased. According to the annual report, Huangshan tourism ticket revenue accounted for 11.24% of the company's overall revenue in 2019, down 6.4 percentage points from 17.62% in 2013. New business form - explore the infinite charm of culture "see the mountains, see the water, and remember homesickness." If tourism is to see the mountains and see the water, the biggest harvest is to leave a deeper cultural imprint in the hearts of tourists. In order to better excavate and spread the Huizhou culture rooted in Huangshan tourism, Huangshan tourism promoted the development of "going down the mountain and going out" of Huizhou cuisine sector under the brand of "hometown of Huizhou merchants" in 2009. After more than ten years of efforts, 26 restaurants themed with emblem culture have been opened in Beijing, Shanghai, Tianjin, Zhejiang, Shandong and other provinces. In 2021, Huangshan Huishang Hometown Group overcame the severe impact of the epidemic and achieved a revenue of 134 million yuan, which not only diluted the proportion of Huangshan tourism ticket revenue, but also let the Hui cuisine spread across the country, and let the Hui culture go out of the ancient Huizhou. Wang Mantian fish lamp. The Huashan World Theme Park, which will be opened in September 2021, will integrate the core elements of traditional tourist attractions, theme parks, immersive experience, and create a new business form of night tour performance products that integrates theme, leisure, and technology. The 32-year-old travel We-media blogger "One City Landscape" said in a short video
Edit：qihang Responsible editor：xinglan
Source：CNS.cn
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