The cultural charm behind 121.3% -- Looking at the overall recovery of Jiangsu Spring Festival cultural tourism market
2023-02-08
Based on the monitoring data of Jiangsu Smart Culture and Tourism Platform, mobile operator's mobile phone signaling data and local data, during the Spring Festival holiday in 2023, Jiangsu Province received 41.3501 million domestic tourists, up 21.8% year on year, and recovered to 121.3% in the same period in 2019; Domestic tourism revenue reached 28.229 billion yuan, up 20.6% year on year, and recovered to 100.6% in the same period of 2019. Among them, the tourist reception of Yangzhou, Suzhou, Changzhou and Nanjing scenic spots reached 153.27%, 113.74%, 110.65% and 104.63% respectively in the same period of 2019. New Year prayers, rural vacations, folk intangible cultural heritage experience, cultural and museum venues and cultural blocks are more popular with tourists. "This Spring Festival is the first Spring Festival holiday after the implementation of COVID-19 infection with" B type B management ", and the cultural and tourism industry shows a hot momentum. Behind the digital growth, it can not be separated from the blessing of culture." Xue Zhijian, director of the Management Office of Suzhou Humble Administrator's Garden and curator of Suzhou Garden Museum, believes that with the promotion and development of the activation, utilization and protection of cultural heritage, the government led diversified supply has greatly enriched the cultural and tourism industry, It has promoted the upgrading of public cultural and tourism consumption. The first wave of tourism has come, and the continuous growth in the future is an inevitable trend. How to make full use of the article of cultural tourism integration is very important. Listen to the history in the museum. On January 27, in the Suzhou Museum, dozens of people who are good at writing and philanthropy followed the guide and walked into the wisteria garden, the central hall, the west corridor, the lotus pond and the "Caotang ink opera" in the night to feel the unique charm of the Suzhou Museum, a masterpiece designed by the architect I.M. Pei. During the Spring Festival, the Suzhou Museum launched a social education activity "Little Architects - Suzhou Museum Architecture Guide in the Night". "The main theme of the Suzhou Museum Night Architecture Guide is immersion and interactivity. Let the children experience the design concept of the Suzhou Museum of 'China and New, Suzhou and New'." Li Zhe, deputy secretary of the General Party Branch of the Suzhou Museum, said that once the event is launched, the reservation will be "second empty". It is reported that during the Spring Festival, the Suzhou Museum received 63000 person-times in its own museum and 62000 person-times in its western museum, with year-on-year growth of 83.3% and 29.2%. Visiting museums and seeing cultural relics exhibitions is a new choice and symbol for Jiangsu people and tourists to celebrate the Cultural Year. At the exhibition hall of the Nanjing Six Dynasties Museum, "Our Festival · Happy Rabbit for Spring Festival - Guimao New Year Exhibition", He Xiang, deputy curator of the Six Dynasties Museum, said: "This year's New Year Exhibition is not limited to the traditional forms of cultural relics and intangible cultural heritage handicrafts. It has increased interactivity in the way of exhibition, and also launched rubbing, making rabbit lanterns and other experience projects." According to statistics, during the Spring Festival, Nanjing museums have launched more than 20 exhibitions in total More than 40 interactive activities give back to citizens and tourists. The popularity of museums can be seen in Yangzhou, the "capital of canals in the world". Due to the overcrowded number of reservations, in order to let more visitors enjoy the canal style, Yangzhou China Grand Canal Museum issued a notice on January 22, adding 1000 reservations every day on the open day that has been approximately full during the Spring Festival. "Jiangsu is a big cultural province, and museums are a must. We
Edit：qihang Responsible editor：xinglan
Source：https://epaper.gmw.cn/gmrb/html/2023-02/08/nw.D110000gmrb_20230208_1-09.htm
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