Chengdu Universiade 3D animated promotional film "Adventures of Nezha Rongbao": Love connects the world to the future
2023-02-06
On February 5, 173 days before the opening of the Chengdu Universiade, the 3D animated promo of the Chengdu Universiade, "Adventures of Nezha Rongbao", made its debut in the world! "Hot money" Guoman IP Nezha joined hands with Rongbao, the mascot of the Chengdu Universiade, to make fun of the Lantern Festival and invite the world at the time of recovery. 173 days later, the millennium ancient capital will meet with a youth pageant, which will become a sincere gift from Chengdu to the world this summer. 173 days later, an engagement of youth will build a bridge of "heart to heart, dream to dream". The 3D animation "Adventure of Nezha Rongbao" presents a colorful "adventure" in Chengdu with cinematic visual techniques and a universal narrative method. Nezha and Rongbao, the protagonists of the story, competed in the mountains and rivers of Bashu and the fireworks of the city, completing the transformation in the process of constant tempering and growth, connecting the world with love and reaching the future! The beauty of nature, the beauty of humanity, and the beauty of sports are all beautiful. One is Nezha, the devil of the mixed world who "my life depends on me but not on the sky", and the other is Rongbao, the "Kung Fu Panda" who has been practicing for a long time in Qingcheng Mountain. When Chinese mythological characters meet the "living fossil" of human beings for 8 million years, who is better? When meeting for the first time, Rongbao made friends with Nezha through martial arts and competed with Nezha in the landscape. The martial arts competition in front of Qingcheng Mountain, the competition for water in Dujiangyan, the fencing at Jinsha Site... both sides are chasing each other, and the movements are flowing smoothly, showing the beauty of sports; In the transfer room, the natural beauty of "thousands of households entering the painting" and "grass, trees, clouds and mountains are as beautiful as flowers" will be displayed; During the beating of gongs and drums, the two intangible cultural heritages of Sichuan Opera and the three cannons came on stage in turn, and Rongbao's "rebirth" completed its transformation, full of the cultural beauty of fireworks Chengdu. This is not only a "100 Scenery Map of Tianfu" with the harmonious integration of mountains, rivers and cities, but also a symphony of ancient and modern culture! From a small perspective, Chengdu is the closest metropolis in the world to the habitat of wild giant pandas, and its excellent ecological background makes it a world-renowned "hometown of giant pandas". In February 2022, after the closing of the Beijing Winter Olympics, Rongbao will take up his post, take over Bing Dwen Dwen, and continue to tell the world the story of China through sports and friendship. This panda from Chengdu "has fire in the eyes and light in the heart", representing the "heroic spirit" of Bashu people. In the Adventures of Nezha Rongbao, Nezha was not afraid to face Nezha, who had "divine power", and fought hard, which symbolized the struggle and courage of college students. Nezha, another protagonist of the story, is also known for his personality and innovation. It is painted with a thick eyeliner. It looks wild and unruly, but it is a hero with bright, just, fearless and other modern spirits. In the beautiful world built by 3D special effects, two "youthful" image IPs meet, and the whole process is energetic. Chinese traditional culture and the Olympic spirit run through it. The grand narrative system borrows two popular IPs and presents them in a relaxed and interesting way and a warm and meaningful story, vividly interpreting the wisdom and confidence of human beings to work together and help each other in the same boat. The Universiade of "a community with a shared future for mankind" is not only a competition ground for physical strength and skills, but also a showcase for wisdom and feelings. "The Adventure of Nezha Rongbao" selects the myth aesthetics represented by Nezha and the cultural identity represented by the giant panda,
Edit：He Chuanning Responsible editor：Su Suiyue
Source：Xinhua
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