In 2023, the Spring Festival Gala program of the head station, "Birds of the Phoenix". The 2023 Spring Festival Gala (hereinafter referred to as the "CCTV Spring Festival Gala") of China Central Radio and Television Corporation (CNRTC), with the theme of "People's Spring Festival Gala", has many pursuits and explorations in connection, performance and accompaniment, which is commendable. The connection between individuals and the times. Ordinary people who struggle together have built our times. The CCTV Spring Festival Gala always relies on the times and people, connecting individuals, time and times, telling the stories of the lives and love of those living individuals in the big era, and the stories of the time of "red cherries and green plantains". The 2023 CCTV Spring Festival Gala's pursuit of this attribute is particularly clear. For example, "Hello Stranger" is not only a song, but also an emotional transmission with the participation of the whole nation. The production team of the CCTV Spring Festival Gala and CCTV News jointly created a summary of the heartwarming moments of the whole year, and launched customized videos. The act of helping each other between strangers has brought a screen effect. Later, based on this, the crew found these warm and friendly people in the vast crowd. These ordinary people and singers from all over the country sang "Cloud Chorus" at the party scene: "Why did I give my hand to you? I also accepted the kindness of strangers..." The simple and sincere feelings between people slowly flowed into more people's hearts. This program can be regarded as a vivid manifestation of the theme of the 2023 CCTV Spring Festival Gala "People's Spring Festival Gala". This evening party is also spicy beyond warmth. The realistic sketch "Pit" focuses on social hot spots, and satirizes "lying down cadres" deeply. The performance of young talk show actors with simple humor and full sense of network also attracted attention. The party presents the discourse of different age groups. The focus dimension takes into account the integrity, subtlety and reality. It reflects that we live in a world composed of ourselves and others, and our lives are integrated and interwoven. These small stories and micro-effects gather into a tower, and finally converge into the major events and emotions of our country, nation and world. The innovative expression of traditional culture empowers the party with digitalization, and innovative expression of excellent traditional Chinese culture in more ways is another highlight of the 2023 CCTV Spring Festival Gala. This year's Spring Festival Gala focuses on reshaping and rebirth of traditional culture in the digital image and virtual reality of art and technology. As an imagination interwoven with technology and art, it has promoted the updating of audience's knowledge system and the improvement of aesthetic level. The 2023 CCTV Spring Festival Gala has many innovative expressions of Chinese excellent traditional culture and Chinese aesthetics in terms of program setting, color application and dance design. For example, through high-tech means, the ancient mythical beasts leaped onto the screen and performed with the children on the same stage. The media language was novel and fully mobilized the audience's senses; "Nanyin", which is listed in the World Intangible Cultural Heritage List by UNESCO, is integrated with the singer's singing, and has both classical and modern meanings; With the help of virtual reality technology, the warp and weft lines woven by light and shadow on the stage are brilliant, and the Hanfu dancers are shining in them, presenting the "Five Stars Bring Oriental Benefits"
Edit：sishi Responsible editor：xingyong
Source：http://paper.people.com.cn/rmrbhwb/html/2023-01/30/content_25961866.htm
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