Steady recovery and strong flavor of the year -- scanning the tourism market during the Spring Festival holiday
2023-01-28
Jade rabbit accompanies leisure and tourism welcomes the new year. The seven-day Spring Festival holiday is not only a rare time for reunion, but also a golden week for leisure and play. With the optimization and adjustment of epidemic prevention and control measures, this Spring Festival holiday, medium and long distance tourism has recovered steadily, and the travel experience has a strong flavor of the year. "Recently, the passenger flow from other places has accounted for more than 70%, and consumers mainly come from Beijing, Guangdong, Zhejiang and other places. The booming restaurant business has made us confident in the comprehensive recovery of the Harbin tourism market." said Wang Xu, the operation manager of a western restaurant on Harbin Central Street. Consistent with the market sentiment, multiple data confirmed the strong recovery momentum of medium and long distance tourism. According to the data of Flying Pig, the order volume of domestic long-distance travel during the Spring Festival increased by more than 500% year-on-year, the order volume of domestic air ticket increased by more than 40% year-on-year, and the order volume of train ticket increased by nearly 80% year-on-year. With the heating up of long-term travel, many scenic spots have ushered in a long time of overcrowding, and supporting industries such as hotels, homestays and catering have achieved a "good start" in the Guimao New Year. According to Ctrip data, inter-provincial hotel reservations account for nearly 70%; Compared with the same period last year, the number of home stay bookings in the first four days of the Spring Festival holiday increased by more than twice, and the number of ticket bookings increased by more than 50%. During the Spring Festival, the lanterns in the ancient city of Taierzhuang, Zaozhuang, Shandong Province are bright and colorful. The National Intangible Cultural Heritage Project with a history of more than 1000 years, Firedragon Steel Flower, was staged in front of the Guandi Temple Square in the ancient city. With the bustling scene of the Firetree Silver Flower, the tourists kept cheering and wishing a prosperous New Year. Spring Festival travel is characterized by customs. Scenic spots across the country have launched various activities to celebrate the Lunar New Year. In Beijing, the Yuanmingyuan New Year's Fair integrates time-honored brands, intangible cultural heritage, cultural and creative industries, catering and entertainment, and has won unanimous praise from tourists; In Guizhou, at the Spring Festival Lantern Festival in the Shanmu River Night Float Scenic Spot in Shibing County, the lanterns with different shapes will bring people into the festival atmosphere where traditional culture and modern technology blend; In Zhejiang, Wuzhen has launched projects such as the Water Festival, the Water and Land Spring Festival, and the New Year's Long Street Feast to let tourists feel the strong flavor of the water town... "The New Year's tourism is still a picture of festivity and bustle, and is influenced by some traditional culture." said Ms. Ma, a Shanghai tourist who came to Wuzhen in Hanfu to celebrate the New Year. According to the "2023 Spring Festival Tourism Summary Report" released by Ctrip on the 27th, in addition to the first-tier big cities, Xi'an, Suzhou, Yangzhou, Luoyang, Kaifeng and other ancient cities with rich cultural and tourism resources are crowded, ranking among the top ten popular cities in the scenic area. Build tourism with culture and highlight culture with tourism. Enjoy colorful lanterns, go to temple fairs, visit ancient towns, climb high to pray for blessings, inherit intangible cultural heritage... The integration of traditional culture and holiday travel makes this Spring Festival doubly ceremonial. A pot of green tea, a furnace of charcoal fire, several plates of snacks... Boiling tea around the stove has become the new favorite of the Spring Festival party on social networks. "After traveling for a year, I need to share a pot of tea with my family." In the view of Miss Yang, a Changsha citizen, the focus of cooking tea around the stove is not to eat and drink, but to let relatives and friends sit around in the cold winter and share warm time. Reunion is the eternal theme of the Spring Festival. Travel during the Spring Festival holiday is both leisure and reunion. According to the OTA platform search data, in addition to cooking tea around the stove, skiing, lake swimming, mountaineering, camping and other recreational projects suitable for sharing by many people are all favored by tourists. This Spring Festival holiday
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：XinhuaNet
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