308 million domestic tourists, up 23.1% year on year - the Spring Festival tourism market has recovered steadily
2023-01-28
This year's Spring Festival holiday, from the snow-capped Beiguo ski resort to the warm and humid southern coastal resort, bustling tourists shuttle through the major scenic spots, and the long-awaited recovery of the tourism market has arrived as scheduled. According to the estimation of the data center of the Ministry of Culture and Tourism, 308 million domestic tourism trips were made during the Spring Festival holiday, up 23.1% year on year, and recovered to 88.6% in the same period of 2019; Domestic tourism revenue reached 375.843 billion yuan, up 30% year on year, and recovered to 73.1% in the same period of 2019. 10739 A-level tourist attractions are open normally, accounting for 73.5% of the total number of A-level tourist attractions in China. On the major online tourism platforms, the sales of tourism products are hot. During the Spring Festival of Ctrip, domestic and foreign tourism orders reached a peak in the past three years, with an overall increase of four times over last year's Spring Festival. "The demand for travel such as visiting relatives and friends, traveling for the New Year, folk experience, cold shelter, ice and snow is released during the Spring Festival holiday. The scale of travel, consumption structure, service quality and sense of gain of market players continue to improve, laying the market foundation for the high growth and sustained recovery of the tourism economy throughout the year," said Dai Bin, president of the China Tourism Research Institute. In the past three years, the trend of Spring Festival holidays dominated by local tourism and peripheral tourism has changed this year, and long-term tourism has achieved rapid recovery. According to the data of Feizhu Travel Network, the order volume of domestic long-distance travel during the Spring Festival increased by more than 500% year on year; The traffic and travel data on the platform also reflected this change. The order volume of domestic air tickets increased by more than 40% year on year, and the order volume of train tickets increased by nearly 80% year on year. "During the holiday, the average travel distance of tourists was 206.9 kilometers, up 57.0% year on year, and recovered to 76% of the normal year. Among the tourists received by various places, tourists from outside the province accounted for 29.3%, and tourists from outside the city accounted for 36.9%." Dai Bin said that the data showed that the medium and long distance market began to lead the holiday tourism economy, and the local leisure consumption of returning home tourists promoted the growth of tourism income during the Spring Festival holiday by 7 percentage points higher than the growth of the number of tourists, It strongly promoted the overall recovery of the tourism market during the Spring Festival holiday. Not only does the radius of travel increase, but also tourists spend more time traveling and staying at the destination. On Qunar Travel Online, the number of domestic hotels staying for more than three consecutive days reached a record high, with the average length of stay increasing 3.6 hours year on year. According to Tujia B&B data, during the Spring Festival holiday this year, B&B bookings in Dali, Chongqing, Chengdu, Xiamen, Lijiang and other places were hot, and the average number of stay days of B&B on the platform was 2.3 days, reaching the peak since the COVID-19. "The popularity of peripheral tourism is still on, cross-provincial tourism is recovering rapidly, and the confidence of mass tourism has been restored," said Hu Yang, vice president of Tujia Homestay. According to the VAT invoice data of the State Administration of Taxation, the sales revenue of travel agencies and related services during the Spring Festival holiday increased 1.3 times year-on-year, and has recovered to 80.7% of the 2019 Spring Festival holiday. The sales revenue of tourist hotels and economic chain hotels increased by 16.4% and 30.6% respectively year on year, and recovered to 73.4% and 79.9% of the 2019 Spring Festival holiday respectively. The personalized service provided by the homestay industry was welcomed by tourists, and the sales revenue increased by 74.2% year on year.
Edit：Li Ling Responsible editor：Chen Jie
Source：Economic Daily
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