The taste of the new year is rising, and the digital kinetic energy is bringing prosperity to the "small store economy"
2023-01-25
In the spring rain during the Spring Festival, the lantern market in the east archway of Nanjing Confucius Temple is still bustling with people and the atmosphere is booming. After three years of absence, the traditional lantern market in Nanjing reopened. The rabbit lamp, lotus lamp, lion lamp, pineapple lamp... dotted with festive lanterns, the strong New Year flavor permeates the streets and alleys, complements the bustling crowd, and dispels the cold and damp in the ancient city of Nanjing. The Confucius Temple is one of the cultural landmarks of Nanjing. There are numerous small shops and individual businesses, which are the "wind vane" of consumption. "The rain can't stop people walking out of their homes, so can we." He Shuangsheng, the inheritor of the intangible cultural heritage of Qinhuai Lantern, is a native "old Nanjing". This year, Lao He declined the berth in the Dongpailou and wanted to accompany his granddaughter to stroll around the Confucius Temple. "Thanks to the fact that lanterns are often displayed on multiple social platforms and e-commerce platforms, orders can be maintained even during the epidemic, and the number of orders from other places has doubled this year." Lao He said that he had a chance to take a break and enjoy family life after finishing his work before the year. The picture shows the lantern work "Happy Rabbit in Spring" made by He Shuangsheng, the inheritor of Qinhuai Lantern Intangible Cultural Heritage. (The photo provided by the interviewee) Lao He sighed that "today is not the same as before". Today, lanterns can be sold across the country through various platforms. You can also move your fingers to place orders anytime and anywhere when buying lanterns. You can also pay by brushing your face at the scene of the lamp market. Digital life makes convenience within reach. At the same time, the Century Hualian Youxian Supermarket near the Fuzimiao Pedestrian Street, on the eve of the Spring Festival, the online business is also better. He Gaoqi, the supermarket owner, said that everyone would like to rest at home after the Spring Festival. A variety of small stores, together with the instant retail of "goods delivered in one hour", can almost meet the daily consumption needs of the surrounding communities and blocks. "During the Spring Festival holiday, cherries, beer, milk and all kinds of snacks and accessories with rabbit elements are selling best," he said. According to the retail platform Meituan data, from this year's Laba Festival to the New Year's Eve, through real-time retail, the order volume of various annual goods in Nanjing increased by 36% over the same period last year. Among them, the order volume of various decorations such as Spring Festival couplets, Fuzi, pendants, lanterns, etc. with rabbit elements increased by 122% over the same period last year, and the order volume of fruit gift boxes, snack gift boxes and other annual goods gift boxes increased by 41% over the same period last year. Wang Caihong, the "post 90s", has also opened supermarkets in the past. During the epidemic, she joined a fruit franchise chain brand and transformed into "sweet" in a new field. It is also retail. Wang Caihong admitted that the "playing method" of fruit stores is completely different. After the transformation, her breakthrough idea is to transform to digital, "win customers" through electronic payment, take-out, group purchase and other ways, and rely on chain brand resources to continue to "absorb powder" in high-frequency fruit retail. The picture shows Wang Caihong's fruit shop of the "post 90s" during the Spring Festival. (Picture provided by the interviewee) He Ziyun, a staff member of Alipay's digital business division, said that Wang Caihong's fruit store was going to install an artificial intelligence cash register device that automatically identifies fruits and vegetables in the next step. There are many small stores that use digital management tools like this to reduce costs and increase efficiency. Behind the thousands of small stores are a large number of small and micro enterprises and individual businesses. Local street communities and relevant departments have taken active action to facilitate the people through digital upgrading
Edit：Chen Jie Responsible editor：Li Ling
Source：Xinhuanet
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