With deepening the supply-side structural reform of the outdoor sports industry as the main line, and taking reform and innovation as the driving force, the central economic work conference continued to stimulate the vitality of the outdoor sports market and release the consumption potential. It was proposed that "the recovery and expansion of consumption should be given priority. Enhance consumption capacity, improve consumption conditions, and innovate consumption scenarios." In recent years, with the deep integration of national fitness and national health, Outdoor sports have gradually become a popular sport among the people. Returning to nature and being close to nature, people are more willing to exercise in the natural environment, and the outdoor sports market is facing broad development space. Not long ago, the General Administration of Sport of the People's Republic of China, the National Development and Reform Commission and other departments jointly issued the Outdoor Sports Industry Development Plan (2022-2025), which clearly proposed the establishment of a cross-sectoral coordination mechanism, scientific overall planning, coordination and linkage, and jointly promote the development of the outdoor sports industry. At present, China's outdoor sports industry is still in the early stage of development, and there are still some weak links, such as the lack of professional talents in outdoor sports, the lack of effective supply of facilities and products, and so on. We should deepen reform, strengthen innovation, strive to break the bottleneck of development, and promote the outdoor sports industry to enter the rapid development track. Promote by policy, accelerate the cultivation of the main body of outdoor sports industry development. Focus on cultivating leading enterprises in outdoor sports, and enhance the core competitiveness and brand influence of enterprises through strong alliance. Relevant enterprises should take the initiative to seize the new opportunities for industrial integration and development, and explore the market with "outdoor+" and "sports+". Based on the concept of green development, we should plan and design products so that products and services can better meet the needs of consumers for a better life close to nature. Technology empowers and innovates new models of outdoor sports consumption. To develop the outdoor sports industry, we should develop online and offline collaborative development, and develop online products and services such as intelligent riding, intelligent rowing, and simulated flight. It is encouraged to build outdoor sports equipment stores into immersion experience centers, innovative technology exhibition halls and brand culture centers, and develop new business forms of personalized, intelligent and fashionable outdoor sports consumption. Promote the integration of outdoor sports consumption scenarios with rural tourism and leisure agriculture, and tap the potential of outdoor sports consumption. Optimize services and strengthen outdoor sports service support. We will improve the outdoor sports consumption policy, guide and support all regions to carry out consumption promotion activities that integrate sports, sports and tourism, and create an outdoor sports consumption atmosphere. Encourage ordinary colleges and universities and vocational colleges to open courses related to the outdoor sports industry, innovate the training mode of talents in the outdoor sports industry, and expand the professional talent team. We should strengthen the safety defense line for the development of the outdoor sports industry and ensure that the development of the outdoor sports industry is more healthy, safe and sustainable. To promote the rapid development of the outdoor sports industry and promote and expand sports consumption is the necessary meaning of accelerating the construction of a new development pattern with the domestic big cycle as the main body and the domestic and international double cycle promoting each other. Taking deepening the supply-side structural reform of the outdoor sports industry as the main line, taking reform and innovation as the driving force, continuously stimulating the vitality of the outdoor sports market and releasing the consumption potential can better meet the people's outdoor sports needs and aspirations for a better life, and contribute to building a new development pattern. (Outlook New Era)
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Source：http://paper.people.com.cn/rmrb/html/2023-01/18/nw.D110000renmrb_20230118_5-19.htm
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