On January 12, the first session of the 14th People's Congress of Guangdong Province opened. Wang Weizhong, governor of Guangdong Province, said in his report on the work of the government that efforts should be made to expand domestic demand and priority should be given to restoring and expanding consumption. Zhang Liang, deputy to the Guangdong Provincial People's Congress, secretary of the Party Committee and vice president of Vipshop, paid close attention to the relevant content in the consumption field in the report. This time, he brought suggestions on topics such as innovative consumption scenarios, boosting the development of fashion industry, and accelerating the recovery of consumption in Guangdong. The second quarter will usher in a comprehensive boost of consumption. "At the moment, people's aspirations for a better life have shifted from a high growth stage to a high-quality stage. Building a more prosperous and stable consumer market will press the fast forward button for Guangdong's economic development." Zhang Liang said that with the COVID-19 infection adjusted to "B type B management", the market vitality has been increasing and the consumption potential has been released. According to the prediction of many authoritative institutions, consumption will be boosted in the second quarter of this year. He suggested that Guangdong take the lead in planning and issuing a package of consumer stimulus policies to win the first chance to lead the consumption recovery. "Building scene power can effectively stimulate and release consumption potential. With the upgrading of consumption and the development of science and technology, consumers have put forward higher requirements for scene experience." As a person in the e-commerce industry, Zhang Liang found in his work practice that new consumption scenes with interesting, interactive and social nature are increasingly popular with consumers. In recent years, the emergence of new consumption scenarios has accelerated, injecting new energy into the consumer market. Zhang Liang said in the Proposal on Launching a Package of Policies, Launching Multi-agent and Multi-channel Acceleration of Guangdong Consumption Recovery and Quality Upgrade submitted this time that Guangdong Province can actively cooperate with well-known e-commerce platforms, live e-commerce, MCN institutions, etc. to build live broadcast e-commerce festivals, feature live broadcast festivals and other large-scale online activities, and build live broadcast rooms and brand live broadcast rooms for large traffic platforms, Actively carry out innovative applications of AR/VR and other technologies in new consumption scenarios, and give full play to the stimulating and driving role of new consumption scenarios on consumption. At the same time, in view of the new scene of night consumption, he suggested that consumer enterprises and businesses should be supported to "put out business" in an orderly manner, and feature markets and night markets should be held to bring more smoke and gas, release the potential of night consumption, and light up the city's night economy. The platform helps Guangdong's fashion industry to transform and upgrade, as mentioned in the provincial government work report, to promote the transformation and upgrading of traditional advantageous industries such as textile and clothing. With the change of "World Factory", Guangdong fashion industry is entering a new stage of development, bringing new space for quality consumption growth. Zhang Liang suggested that we should vigorously support the construction of independent brands of Guangdong manufacturing enterprises, accelerate the docking of Guangzhou's trillions of fashion industry clusters with major e-commerce platforms, help Guangzhou build a fashion city, accelerate the cultivation of an international consumption center city, and accelerate the construction of a new pattern of double-cycle development. "Platform companies can provide Guangdong manufacturing brands with strong certainty of sales volume, flow, supply chain, and digital technology empowerment and other support to jointly create business growth. Take Vipshop for example, hundreds of brands have incubated sales performance of more than 100 million." Zhang Liang pointed out that the strengthened linkage between brands and platforms can effectively mobilize consumer enthusiasm and create new demand, such as in the near future
Edit：Hou Wenzhe Responsible editor：WeiZe
Source：south cn
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