Let the national style "be used by me" is the real "king" of Chinese animation in the new century
2023-01-13
The picture is an animated poster. Shanghai Fine Arts Film Studio and Bili Bili jointly launched a short film animation collection, "Chinese Miracles", which plans to update eight short stories with different painting styles but rooted in traditional Chinese culture in seven weeks. As of yesterday, this short film collection has updated the first three episodes of "Summer of the Little Monster", "Goose, Goose" and "Forest". "In the past hundred years of Chinese animation, there has been a long period of history that coincides with that of Shanghai Fine Arts Film Studio. We did not do it intentionally, but we did follow the spirit and methods of the older generation of Shanghai Fine Arts Film Studio in the creation of short films. It is a great honor that the final presentation effect is to pay tribute to the century-old Chinese animation and the older generation of Shanghai Fine Arts Film Studio." said Chen Liaoyu, the chief director of "China's Legend". On New Year's Day 2023, the first day of the new century of Chinese animation, the Shanghai Fine Arts Film Studio and Bili Bili jointly launched a short film animation collection, "Chinese Miracles", which plans to update eight short stories with different painting styles but all rooted in traditional Chinese culture in seven weeks. As a result, the movie will be popular when it is opened, and the screen will be refreshed whenever it is updated. It has been included in the "catch up list" of more and more generation Z and even post-80s and post-70s netizens. As of yesterday, the first three episodes of "The Summer of the Little Monster", "Goose, Goose, Goose" and "Forest" had been updated in this short film collection. Each episode lasted only 20 minutes, but the broadcast volume of station B was nearly 70 million, and more than 100000 people in Douban gave a high score of 9.5. For many Gen Z, catching up at the first time every Sunday is not enough to express their concern. At station B, from the Chasing Fan area to the film and television area, the UP owners have joined the army of interpreting and deconstructing "The Chinese Legend"; In Weibo, fans have opened up super talk for it, spontaneously drawing character pictures, making expression packs, cutting window flowers, and making fake makeup; According to the flagship store of Shanghai United States Film, the surrounding area of the original version has been sold out and the production party is increasing the order urgently... The online works have become a phenomenon level, and the offline market has activated the imaginative consumption of Chinese animation. The original boutique "Chinese Legend" produced in Shanghai is worthy of the first blockbuster of Chinese animation in 2023. Now, the animation of this short film is not finished yet, but the answer to its mystery may be explained in advance. In an exclusive interview with our reporter, Chen Liaoyu, the chief director, and Yu Shui, Hu Rui, and Yang Mu, the diversity directors mentioned "gene" at the same time. The gene here is both the concrete connotation: the aesthetic resources, style resources and Chinese unique cultural thoughts accumulated in the past of Chinese animation have always been a rich mine worthy of deep exploration. In Hu Rui's words, "we have such good cards in our hands, and the Chinese style of Chinese culture itself is the king of the bomb". Genes also point to the creation methodology: Chen Liaoyu said that the creation creed "Don't imitate others, don't repeat yourself", which Shanghai Meiying has adhered to for a long time, contains the dialectical development concept of inheritance and innovation, "Don't let Chinese genes and special effects become the burden of creation, but let traditional culture and national style 'be used for me'". Learn from the past without adhering to the past, and break the law without violating the law. The follow-up word of mouth of "China's Legend" remains to be seen, but this does not prevent us from gaining enlightenment from the first three episodes that have already been revealed: let the national style "be used by me", and then we can find the true "Wang Bang" that opened the new century of Chinese animation. For Chinese imagination
Edit：wangwenting Responsible editor：xiaomai
Source：gmw.cn
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