Shaping the character and culture of the silver industry
2023-01-12
Population aging is a universal phenomenon in the world, and it is also the basic national condition of China for a long time to come. How to guarantee the quality of life and quality of life from 60 to 90 (or even 95/100) years of age in one's life depends not only on the system design and social security at the national level, but also on the actions of enterprises and markets. China has clarified the basic national conditions of population aging at the institutional level, and formulated the Medium and Long-term Plan for the State to Actively Respond to Population Aging. The implementation process of this plan will also be the process of gradually releasing the economic potential of the Bank, providing development opportunities for the relevant enterprises of the Bank. Research shows that in almost all developed countries, the per capita consumption of consumers over 60 years of age has exceeded the average level of the 25-60 age group, and the disposable income of the elderly is expected to increase in the next 20 years. The aging industry may be the mainstream industry in the future, and the six industries of aging culture industry, aging health industry, aging livable industry, aging manufacturing industry, aging service industry and aging finance industry have high growth. According to the prediction of the China Research Center on Aging, the market size of the silver economy will exceed 10 billion yuan in 2050, accounting for more than 1/3 of GDP. The industry with great prospects is bound to be one full of competition. Which enterprise can establish its business for a long time depends not only on the choice of industry, but also on the character and culture of the enterprise. The industries related to the aging society are closely related to the basic life of the elderly. It can be said that the guarantee of the quality of life of the elderly is closely related to the quality of production and operation of the products related to the elderly, aside from the guarantee of the system. Therefore, enterprises in the silver industry have a certain significance of public welfare. They must be people-oriented and take people's yearning for a better life as their development direction. First, establish the value orientation of the enterprise. The silver industry is the industry of conscience, and the old age is the stage of life that everyone will experience. Enterprises in the silver industry should, in line with the principle of "old age and old age", take meeting the needs of clothing, food, housing, transportation, disease and medicine in the elderly stage as the goal of enterprise production and operation and the foundation of enterprise foothold; With the original intention of producing necessities and providing essential services for their parents, they carry out design, manufacturing, operation and service. This is the guarantee of the quality of products and services, the guarantee of the quality and dignity of the elderly, and the guarantee of the long-term development of enterprises. Secondly, subdivide the target groups of enterprise production and operation services. According to the current age group, from the age of 60, the life of the elderly may be 10 years, 20 years, and 30 years, which can be divided into the young, the middle-aged and the elderly. According to the physical and psychological needs of the elderly at different stages, the needs of the elderly in different economic conditions for the quality and price of products and services, and the needs of living habits in different regions, research and development, production, operation and services are carried out, so that the elderly in different age groups, different economic conditions, different regions, and different physical conditions can obtain the necessary supplies and corresponding services, so that enterprises can find business opportunities, benefit enterprises, people, and society. Finally, grasp the forward and backward movement of the silver industry. Moving forward is to broaden our vision to health management in the whole process of life. twenty
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