Traditional culture needs innovative expression in line with the trend of the times
2023-01-11
"Tianyu", a flying girl who has slept for thousands of years, recalls the events of thousands of years ago after being awakened by the mysterious space Yuanjing. In that year, the cave was damaged and the murals fell off. Now, after waking up, she decided to come to the world to collect fragments, restore murals and bless the world... "Tianyu" is not a character in a fantasy novel, but a virtual digital person. In the past year, "Tianyu" took the collection of mural fragments as a clue, digitally interpreted the elements of traditional Chinese culture, and continued to tell the story of traditional Chinese culture to the world. It has received a large number of fans at home and abroad. The so-called digital person refers to a virtual or simulated person created by computer graphics rendering, motion capture, in-depth learning, voice synthesis and other technologies. From the early generation of plane anime image to the era of digital human 2.0 represented by virtual anchors, digital human has been constantly updated and iterated. In 2022, there will be a large number of digital people. In addition to "Tianyu", there will also be "Wen Yaoyao" of the China Cultural Relics Exchange Center, "Xiao Zhu" of Xinhuanet, "Gu Xiaoyu" of Zhejiang Satellite TV, "Jia Yao" of the Dunhuang Research Institute, "Ai Wenwen" of the National Museum, and "Su Dongpo Digital People" of the China Publishing House. They will either act as tour guides of cultural and museum sites, or become the protagonists of cultural short plays, or serve as cultural ambassadors for external communication, It tells the traditional Chinese culture in a cool and fashionable way. Culture is the deepest blood gene and historical wisdom of a nation. Inheriting and carrying forward traditional culture is an important link to improve the country's cultural soft power and shape the people's cultural confidence. In the rapidly developing digital era, in order to inherit and carry forward traditional culture, we should try our best to avoid falling into the "attention crisis", play a good "attention war", extract the essence of traditional culture, and then promote it in a way that is popular with the audience. Today, science and technology enable people to work, study, live and other aspects, and deeply integrate with modern society. It can also become a force to promote the inheritance and innovation of traditional culture, so that traditional culture can "live", "move", and enter the smoke and fire life of more and more people. Using digital people to spread traditional culture is closer to the appeal and aesthetic appreciation of young people. Young people are the future successors and builders of the country, and should also become learners, practitioners and inheritors of traditional culture. Young people and traditional culture can and should "break the circle" embrace each other. Digital people have both good-looking "skins" and plump "souls", and their appeal and influence on young people cannot be underestimated. It is reported that under the influence of "Tianyu", many teenagers put on "national style makeup" for themselves, and even caused overseas beauty experts to imitate. In October 2021, the "virtual digital human" project - "digital Mei Lanfang", co-sponsored by Beijing University of Technology and other scientific research institutes, was unveiled. It restored the shape, voice and facial expression of Mr. Mei Lanfang, the master of Beijing Opera, through the high fidelity real-time digital human technology, and inherited the culture of Beijing Opera in another form. At that time, "Mei Lanfang Twin Digital Man" appeared at Mei Lanfang Grand Theater and interacted with the audience: "It has been more than 60 years since I last appeared on the stage. I didn't expect that we will meet again. Thanks to the progress of science and technology, we look forward to more forms of our future meetings." "Digital Mei"
Edit：wangwenting Responsible editor：xiaomai
Source：gmw.cn
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