The first large-scale physical exhibition after the implementation of the first phase of "customs clearance" between Hong Kong and the Mainland - the Hong Kong Toy Exhibition, Baby Goods Exhibition and Stationery Exhibition with the theme of "Play together and learn together and play together", will be held at the Hong Kong Convention and Exhibition Center from January 9. The exhibition lasted for 4 days and attracted more than 1000 merchants from 17 countries and regions. Many exhibitors said that they had been looking forward to coming to Hong Kong for a long time, and hoped to increase new customers and contact old customers through the exhibition, while further expanding the market and driving performance growth. In fact, since the end of last year, many countries have issued supporting policies to boost foreign trade enterprises to go to Hong Kong to compete for orders. Wang Peng, associate professor of Renmin University of China, said in an interview with the reporter of Securities Daily: "With the continuous optimization of the epidemic prevention and control policy, enterprises have a strong desire to 'go out'. With the support of the policy, enterprises should make full use of the exhibition to meet new customers and harvest new orders." It is understood that more than 250 mainland businesses participated in the Hong Kong Toy Fair, 120 of which are from the "Guangdong Trade Global" plan of the Department of Commerce of Guangdong Province. As Hong Kong and the mainland gradually resume normal customs clearance, the Hong Kong Trade and Development Bureau expects that more than 1000 representatives of Guangdong enterprises will come to Hong Kong to participate in the above three exhibitions. Xinghui Entertainment, a listed company from Chenghai District, Shantou City, Guangdong Province, the "toy capital", is one of the typical representatives. At the current Hong Kong Toy Fair, Starlight Entertainment set up a special booth in the brand gallery of Hall 1 to display many high-quality toys, including the authorized car model building block series, the authorized car model remote control car and other new products. The person in charge of Xinghui Entertainment told the Securities Daily, "We are regular visitors to the Hong Kong Toy Fair, and have participated in more than 20 sessions so far. The Hong Kong Toy Fair is regarded as the weathervane of the toy industry and the top international trade platform. Participation in the offline exhibition will greatly help us to promote products that follow the market trend. Subsequent companies will also participate in the Nuremberg Exhibition in Germany." In addition to Guangdong Province, Since the end of last year, the business department of Lishui City, Zhejiang Province has also issued a Hong Kong and Macao pass for enterprises interested in participating in the Hong Kong Toy Fair to ensure that enterprises can successfully go abroad to participate in the exhibition, grab orders and expand the market. On January 7, a group of 19 foreign trade enterprises set out for Hong Kong to participate in the Hong Kong Toy Exhibition. In addition, Pinghu City, Zhejiang Province also selected 13 baby bike enterprises to form an exhibition group to participate in the exhibition in Hong Kong, with a total exhibition area of nearly 300 square meters. The head of Mideer, a jigsaw puzzle toy manufacturer from Ningbo, Zhejiang Province, said that the number of customer inquiries and orders on the first day of the exhibition exceeded expectations. "In the past three years, both the mainland and Hong Kong have been in a state of no exhibition to participate in, and can only rely on online and department physical store retail. I am very excited to participate in the Hong Kong Toy Fair again, and hope to start the foreign trade business again and win more overseas orders." A number of foreign trade enterprises said that the number and quality of customers who came to Hong Kong for exhibition are high. Therefore, after the resumption of "customs clearance" between Hong Kong and the mainland, participation in the Hong Kong exhibition has naturally become the "first stop" for mainland foreign trade enterprises to expand the global market. According to incomplete statistics of the reporter, since the end of last year, the traditional foreign trade provinces represented by Guangdong, Zhejiang and Jiangsu have successively
Edit：wangwenting Responsible editor：xiaomai
Source：china.cn
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