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Economy

Jiangmen held the "3+7" e-commerce live broadcast rooms of the 8th Online Agricultural Expo, bringing prosperous agricultural products to the "New Year Goods Festival"

2023-01-05   

On January 4, the 8th Jiangmen (Online) Agricultural Expo was opened, and "3+7" e-commerce live broadcasting rooms were opened as scheduled. The anchor in front of the camera brought goods with passion, gathered more than 2000 kinds of Jiangmen famous, special and new agricultural products and a number of "Jiangmen New Year's Eve" prefabricated dishes, and opened the "New Year's Goods Festival" of Qiaodu agricultural products with the "1+N" online agricultural aid marketing service matrix. As one of the series of activities of the Agricultural Expo, the "Jiangmen New Year's Eve" pre prepared dishes tasting conference was launched simultaneously, and several kinds of "pre prepared dishes" with full flavor of the year were introduced, including "Wuyi Pot Dishes", which symbolize the pot is full, and also the special fried pork with vermicelli from Heshan. It is reported that the "Jiangmen New Year's Eve" pre prepared dishes series has three packages. Taking the "annual surplus" package as an example, the package includes six dishes, including soy fried chicken, spicy beef tendon, baked fish with garlic, stewed black chicken soup with coconut, fried pork with vermicelli, and preserved taro cake, which are rich in taste and full of "Guangdong" flavor. At the tasting conference, three enterprises subscribed 1180 prepared dishes for "Jiangmen New Year's Eve" on site, with a total amount of 350640 yuan. The author learned that Jiangmen Consumer Assistance Center and Qiaorun Fresh Food Supermarket also set up special sales areas and counters for pre prepared dishes for New Year's Eve dinner. 71 pre prepared dishes from 6 enterprises were put on the shelves, and offline tasting activities will continue until the Lantern Festival. According to the relevant person in charge of Jiangmen Municipal Bureau of Agriculture and Rural Affairs, the purpose of planning to create the "Jiangmen New Year's Eve" prefabricated vegetable gift box is to guide enterprises to overlap their advantages, seize the growth opportunity of the demand for seasonal food in the consumer market before the Spring Festival, and meet the demand for seasonal prefabricated dishes in the consumer market. Up to now, there are 624 enterprises associated with the prefabricated vegetable industry chain in Jiangmen, nearly 50 enterprises engaged in the production and processing of cooking and instant hot prefabricated vegetables, and more than 300 overseas Chinese specialty prefabricated dishes such as orange peel duck, Magang goose, roast eel, Wuyi potted vegetables have been developed and listed. With the theme of "Fengyi Overseas Chinese Capital · Benefiting the People and Getting Rich Together", this Jiangmen (Online) Agricultural Expo, in the form of "offline exhibition+online sales", will focus on displaying high-quality characteristic agricultural products of Jiangmen in a 4-day period, and also provide online channels for consumers at home and abroad to purchase Wuyi characteristic agricultural products, becoming a comprehensive service platform connecting business entities and consumers. "I hope that through the promotion of the online agricultural exposition, more 'Kaiping premium products' will be put on the table of the masses, so that more people can understand the high-quality agricultural products in Kaiping fields, drive farmers to increase their income and become rich, and make their days more prosperous." Chen Guoquan, the director of the live broadcast room and manager of Kaiping Tanjiang Youlian Industrial Investment Co., Ltd., said with great expectation in the e-commerce direct broadcast room in Kaiping City. (Liu Xinshe)

Edit:Hou Wenzhe Responsible editor:WeiZe

Source:south cn

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