Carry forward the Chinese culture and create a masterpiece of the times (on cultural creation)
2022-12-30
The report of the 20th National Congress of the Communist Party of China put forward "promoting cultural self-confidence and self-improvement, and creating a new brilliance of socialist culture", emphasizing "adhering to the people centered creative orientation, and launching more excellent works to enhance the spiritual strength of the people". As a inclusive digital community, Kwai has always adhered to the sense of responsibility and mission of carrying forward the excellent traditional Chinese culture and creating cultural boutiques of the new era, actively cooperated with well-known cultural institutions, universities and media to launch a series of cultural activities, facing the majority of users, mainly young people. The annual Wuzhen Drama Festival has become a beautiful business card of China's cultural undertakings, playing an increasingly important role in strengthening international drama exchanges, flourishing drama culture, and cultivating high-level creative talents. During the Wuzhen Drama Festival in 2022, Kwai and the Drama Festival jointly held the offline "Kwai New Marketplace Craftsman Fair", gathering a group of skilled craftsmen who inherited the intangible cultural heritage, bringing amazing talent shows and exquisite intangible cultural and creative products, and creating an offline intangible cultural feast. The cooperation between Kwai and Wuzhen Drama Festival, on the one hand, enables more excellent drama works to be known by more young people through short videos, live broadcast and other emerging communication methods; On the other hand, through this creative activity, the creators' personal interests, public care and the public's desire for high-quality literary and artistic works will be linked together, causing strong collective resonance, and further expanding the social foundation of drama creation and performance. Through the feedback of the audience, creators can also accumulate energy to launch more energetic and valuable works, keep the soul of intangible cultural heritage, and make intangible cultural heritage come into life and return to the market through new technologies. In recent years, Kwai has always hoped to use the platform's own communication advantages to promote the development of local cultures. China is a vast country with rich resources and unique local customs, especially in many rural areas. "Everyone speaks of the beauty of his hometown" is the treasure and love of Chinese people for their native culture, and it is also the embodiment of China's profound historical and cultural heritage. Especially since the 18th National Congress of the Communist Party of China (CPC), the Party has insisted on solving the "three rural issues" as the top priority of the whole Party's work, comprehensively implemented the rural revitalization strategy, and significantly improved the rural landscape and living environment. On the eve of the National Day in 2022, Kwai, together with the domestic authoritative media, launched the theme activity of "Extraordinary Decade". Through theme live broadcast, short video, topic activities and other ways, it will show the great changes in China's decade in all media and all directions, lead you to understand the pillar industries in all regions, interact with local leaders to become rich, and show the achievements of rural revitalization. At the same time, Kwai also invited nearly 50 Kwai leaders, actors and government media to present the epitome of rural reform and change and the growth track of "new farmers". Through this activity, Kwai hopes to explore an operational paradigm of regional, media and platform cooperation, and present it in a more three-dimensional and diversified form of communication and more grounded, more on-site and interactive content, to show the amiable and lovely hometown from the perspective of ordinary people, further present the beauty of urban and rural areas, and drive regional high-quality sustainable development. After years of practice, Kwai found that under the background of rapid development, young people's enthusiasm for acquiring more cultural knowledge continues to rise, while short videos and live broadcasts are characterized by fast pace, low threshold, strong interaction and easy access
Edit：luoyu Responsible editor：zhoushu
Source：people.cn
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