On December 28, 2022, in Beijing, the special version of the Year of the Rabbit "Bing Dwen Dwen" was released. The newly released "Bing Dwen Dwen Rabbit Year Special Edition Series" takes the classic rabbit image "Rabbit Lord" in Beijing's traditional folk customs as the creative point, and will launch four categories of badges, plush toys, key chains and creative decorations. The combination of distinctive features such as rabbit's clothes and ears with Bing Dwen Dwen not only reflects the good wishes of Chinese traditional culture - "happiness and health", but also wishes for the upcoming Year of the Rabbit. Yu Zaiqing, the former Vice President of the International Olympic Committee, said that the mascots of all previous Olympic Games will become part of the IOC's historical intellectual property collection after the Olympic Games. The new series of "Bing Dwen Dwen Rabbit Year" released this time is not only to celebrate the first anniversary of the 2022 Beijing Winter Olympic Games, but also to wish the coming Year of the Rabbit a new year. The IOC family is also looking forward to the joy of "Bing Dwen Dwen" in the Year of the Rabbit. With the end of the Beijing Winter Olympic Games, the intellectual property rights formed in the bidding, preparation and holding process of the Bing Dwen Dwen, Olympic emblem, flag, slogan, etc. will become the Olympic historical intellectual property rights under the name of the International Olympic Committee after December 31 this year. Sun Weimin, Director of the Marketing Department of the Chinese Olympic Committee, said that in order to help the one-year publicity of the Beijing Winter Olympic Games and the cultural heritage of the two Olympic Games, and actively respond to the needs and expectations of Beijing and all sectors of society, the Chinese Olympic Committee and the International Olympic Committee had repeatedly communicated and negotiated, and finally formed a cooperation plan focusing on the historical intellectual property rights of the Beijing Winter Olympic Games, which realized the reuse of the Olympic historical intellectual property rights in China's jurisdiction, Let "Bing Dwen Dwen" return to the public view again. (Liu Xinshe)
Edit：Ying Ying Responsible editor：Wang Chen
Source：cctv.com
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