100 billion pieces, which is the latest data of the express big data platform of the National Post Office as of December 1, 2022. This figure was reached seven days earlier than last year. At the same time, with the accelerated construction of the rural delivery logistics system in recent years, the coverage of "express delivery to villages" continues to increase. Today, more than 100 million express parcels enter and leave the countryside every day. The potential of rural consumer market is reflected behind more than 100 million packages every day. ——It is more smooth to move the agricultural products from the fields to the whole country. After picking, they are transported to the sorting workshop for sorting, packaging and loading. In December, Xunwu County, Ganzhou, Jiangxi Province was busy. Boxes of fresh Gannan navel oranges were transported from the fields to all parts of the country through the express network covering the whole country. Ganzhou is the "Orange Village of the World", and Xunwu is the core production area of navel oranges in southern Jiangxi. As an important local cash crop, Xunwu Gannan navel orange was mined on November 1 this year, with an estimated output of 220000 tons. As a native of Chengjiang, Lanning has "broken" into the big market of orange sales on the e-commerce platform. This year, the team set a sales target of 10 million jin, striving to hit the 100 million yuan mark. Lanning's experience of getting rich has become a vivid footnote to stimulate the vitality of the rural market. Data shows that in the first three quarters of this year, the online retail sales of agricultural products nationwide reached 374.51 billion yuan, an increase of 8.8% year on year and 7.3 percentage points higher than the same period last year. Xu Liangfeng, deputy director of the Data Management Office of the Postal Industry Security Center of the State Post Office, said that with the rapid development of new e-commerce such as live broadcast e-commerce, the source structure of express business volume was further optimized, and more goods, especially more and more agricultural products, were connected to the national market through the express network. From the southeast coast to the northwest inland, the express network has been constantly replenished and densely woven, making the circulation of packages more smooth. More and more agricultural products have been sold directly across the country through the express network, and many have also gone overseas. Small packages help farmers increase their income and pave the way for the development of rural industries. ——Online ordering and delivery of consumer goods into the rural big market While driving agricultural products to sell well across the country, more and more consumer goods enter the countryside through express packages, enriching residents' shopping options and expanding the rural consumption radius. At 8:00 a.m., the automated sorting system with 280 slots was running at a high speed in the urban and rural logistics rookie distribution center in Songyang County, Zhejiang Province. The center handled 40000 to 60000 parcels per day. Not only in Zhejiang, but also throughout the country, with the in-depth development of the project of express delivery into villages, the rural delivery logistics system has been constantly improved. According to the data of the National Post Office, the express service coverage rate of the villages with organizational system has reached 90%. The continuous unimpeded express logistics has greatly facilitated the online shopping of rural residents. "With money in hand, online shopping is also convenient. You don't have to go to town or wait for the market to buy things." Bei Qinghua, a villager living in rural Hebei, also felt the convenience brought by express delivery. Small packages have accelerated the release of rural consumer market potential. Business big data monitoring shows that in the first three quarters of 2022, the national rural online retail sales reached 1497.85 billion yuan, up 3.6% year on year. ——The distribution network continues to be dense to help rural consumption
Edit：He Chuanning Responsible editor：Su Suiyue
Source：Economic Information Daily
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