The picture shows the opening ceremony of the 2022 Beijing Winter Olympics. Drawing provided by Wang Zhiou: Zhao Siru's core reading practice has proved that Chinese aesthetics has strong vitality and appeal in the current digital wave, which can leave a shocking and profound artistic experience and vividly spread Chinese culture. Using modern science and technology to create a unique artistic conception with Chinese cultural characteristics is an important practical direction of Chinese digital art. Digital art is not only a dazzling external presentation, but also a solid cultural core; Digital art creation requires not only technical means, but also literary thinking and director thinking. Only by building digital content with culture as the core and further exploring cultural connotation with digital content can people truly experience the charm of digital art. We have rich and profound culture and unique aesthetics, and have accumulated certain scientific and technological advantages in the Internet, artificial intelligence, virtual reality and other fields. By making good use of digital art, a brand new artistic language, we can make Chinese culture transcend language and cultural differences and become more popular in the international context. The digital culture industry ushers in good development opportunities, which strongly supports the in-depth exploration of digital art. Digital art makes full use of modern scientific and technological achievements, activates rich cultural resources and the spirit of Chinese aesthetics, presents China's natural, cultural, historical and contemporary life styles in an all-round way, and plays an increasingly important role in enriching people's cultural life, enhancing people's spiritual strength, and enhancing cultural self-confidence. The opening ceremony of the 2022 Beijing Winter Olympic Games starts with the story of a snowflake, and uses AI real-time interaction, naked eye 3D, augmented reality, digital imaging and other means to show the world the romantic and ethereal Chinese image, leaving unforgettable memories of the Winter Olympic Games in the hearts of global audiences. As the chief visual effect designer of major projects such as the celebration of the 70th anniversary of the founding of the People's Republic of China and the opening ceremony of the Beijing Winter Olympic Games, I have been thinking about how to use the cross media means of "art+technology" to better realize the digital translation of Chinese culture. Freehand brushwork and blank space are the artistic characteristics of Chinese painting, as well as the unique charm of Chinese philosophy and aesthetics. Inspired by traditional Chinese painting, I use modern art language to combine traditional Chinese aesthetics in digital art creation to express Chinese historical culture and humanistic thoughts. Practice has proved that Chinese aesthetics has strong vitality and appeal in the current digital wave, can leave a shocking and profound artistic experience, and can vividly spread Chinese culture on the domestic and international stage. Using modern science and technology to create a unique artistic conception with Chinese cultural characteristics is an important practical direction of Chinese digital art. We hope to use a new digital language to unfold the artistic picture of Chinese history and humanity. Guizhou Long March Digital Science and Technology Art Museum under construction is the world's first fully immersive digital experience museum with the theme of the Long March. There are no physical cultural relics related to the Long March in the venue, but the use of holographic images, virtual reality, three-dimensional sound field, mechanical stage and other scientific and technological means to vividly reproduce the Long March, Zunyi Conference and then
Edit：luoyu Responsible editor：zhoushu
Source：people.cn
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