Not long ago, the production and sales of "magic heating appliances" such as electric blankets, heaters and water heaters made in China were booming, ushering in an export boom. The topic of "China's heating equipment is on fire in Europe" has caught the attention of social networking platforms at home and abroad. According to the data of the General Administration of Customs, in July alone, European countries imported more than 1.29 million electric blankets from China, up 97% year on year. According to Alibaba International Station, by the end of September, the demand for heating appliances in China had increased by more than 40% year on year, including electric blankets and electric heaters, which had increased by more than 70% and 50% respectively. China's "heating artifact" is popular in Europe, which is not only related to the international situation and climate change factors, but also reflects China's important position in the global supply chain system, demonstrating the hard power of Made in China. The growth of European market demand is the external cause of the large sales of heating equipment in China. With the continuing conflict between Russia and Ukraine and the high energy prices in Europe, European residents began to look for cheaper winter plans. The British media has calculated a special account: a 100 watt electric blanket with a rated power needs only 0.42 pounds to run for a whole night (8 hours), while the daily cost of heating the whole house is about 4 pounds. If a family chooses an electric blanket, it can reduce the energy cost by 300 pounds a year. At this time, China's high-quality and inexpensive heating equipment naturally became the "sweet cake" in the eyes of European consumers. Changes on the demand side should also be kept up by the supply side. Made in China is popular in Europe, which is inseparable from China's perfect industrial system. China's manufacturing industry has 31 major categories, 179 middle categories and 609 sub categories, which is the most complete industry category and the most complete industrial system in the world. In the long-term market competition, China has formed a number of characteristic industrial clusters with global competitiveness. In the face of market changes, the "nose" made in China is more flexible, "hands and feet" faster, and the cost is lower. For example, in Cixi, Zhejiang, an important export town of heaters, raw materials and parts can be sourced locally and "catch all" without having to look for suppliers everywhere. This makes Cixi's production capacity stable and reliable, and also reduces the logistics cost. The synergy advantage of the industrial cluster is transformed into the product market advantage, which greatly improves the international competitiveness of products. Made in China is popular in Europe, which is inseparable from the continuous technological innovation of Chinese enterprises. It has long been a thing of the past. In the face of the unpredictable market, whoever can first insight into consumer needs, carry out rapid product iteration and technological innovation, can occupy new markets and open up new situations. The sharp increase in European orders this year is largely due to the targeted upgrading and optimization of products provided by Chinese enterprises. For example, European consumers value safety, and Chinese enterprises have developed "three prevention" smart hot water bags that are explosion-proof, tilt proof and dry burning proof; European consumers pay attention to the convenience of operation. Chinese enterprises focus on "intelligence" and have upgraded the voice control and APP control modes for their products. Some high-end heaters even have the human body sensing function, which can only be opened when someone is around. They are more intelligent and energy-saving, and are popular with European consumers. To sum up, China's heating equipment is popular in Europe, which is another vivid case of China's strong manufacturing capacity. Macroscopically, complete
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Source：http://paper.people.com.cn/rmrbhwb/html/2022-12/23/content_25955850.htm
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