Purple gas is born in Maomen, and the rabbit announces the new year. On December 22, the 2023 Spring Festival Gala of China Central Radio and Television (CCTV) officially released the official logo and the mascot image "Rabbit Round" with the theme of "a thriving new era China, a better life changing with each passing day". What is your mascot for the Spring Festival Gala in the Year of the Rabbit? After collecting the favorite tendencies of countless audiences and through systematic and detailed big data research portraits, the cute and soft "rabbit round" was born! Lively and cute, bright big eyes, and the oriental expression of "everything is alive"... This is the first IP of the original mascot of the Spring Festival Gala in the 40 year history of the Spring Festival Gala to complete the original formula through Internet big data analysis. The main visual logo of the 2023 Spring Festival Gala is also in front of us. It comes from the posture of "rabbit is round" and leaps upward. At the same time, it is an illusionary variant of the cursive "mao" character in calligraphy. The overall design is full of the momentum of vigorous new journey and the strength of rich spirit and elegance. It highlights the unique beauty of Chinese characters as characters and paintings, and interprets the meaning and hope of "the year of kuimao rabbit" with endless pride. Taking the meaning of "Anhui model pika", "rabbit yuan yuan"=Chinese science story+"rabbit yuan yuan", the mascot of Chinese traditional culture, not only embodies the preferences and expectations of the whole network audience from big data research, but also contains the meaning and beauty of the birth of the rabbit in traditional culture, and creatively presents the scientific research achievements of Chinese scientists. The "Anhui model pika" is the world's earliest rabbit like animal discovered so far, and its living age is the Early Paleocene, 62 million years ago. It was discovered and named by Mr. Li Chuankui of the Institute of Vertebrate Paleontology and Paleoanthropology of the Chinese Academy of Sciences. The fossils are now collected in the Chinese Museum of Paleontology. Li Chuankui and other paleontologists of the older generation led the scientific research team to run on the mountains and gobi of the motherland for decades, filling the gaps step by step, so that China has nearly complete fossil evidence of rabbit evolution. The four symbolic incisors of "rabbit round" are taken from the typical characteristics of the ecological restoration image of the fossil "Anhui model pika". Experts said that the mascot of the Spring Festival Gala, "the round rabbit", is not only the Chinese zodiac rabbit in the sense of traditional culture, but also the "ancestor" of the Chinese white rabbit that embodies the spirit of Chinese scientists. Traditional color seeking cursive calligraphy is also a combination of calligraphy and painting. The character "mao" and "rabbit round" of Ruitu's magic calligraphy are not only filled with the preferences and expectations of the general audience, but also the innovation and creativity of artists. The design of the mascot "Rabbit Round" was completed by Chen Xiangbo, the chief designer, the curator of Guanshanyue Art Museum, and the visual design team of the Spring Festival Gala in four months. Based on the basic characteristics of the Chinese White Rabbit, the overall image is integrated with the aesthetic style of traditional Chinese fine brushwork, and is completed using 3D three-dimensional modeling technology. The upright ears, the slightly raised head and the erect chest all show the spirit of striving upward. A piece of auspicious red, auspicious rabbit cursive. As the logo designer of the Chinese Lunar Exploration Project and the Chinese Planetary Exploration Project, Gu Yongjiang, the main designer of the logo of the 2023 Spring Festival Gala, combined with the mascot "Rabbit Round" posture, fixed the moment of leaping up from the Chinese calligraphy art
Edit：Ying Ying Responsible editor：Wang Chen
Source：cctvnews.com
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