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Culture

Cultural programs should have details and new charm (Xinyu · Let the good voice become the strongest voice)

2022-12-22   

We want to radiate the vitality and communication power of China's excellent traditional culture in the new era through a series of programs with profound information and new charm. Recently, the Propaganda Department of the Central Committee of the Communist Party of China announced the award list of outstanding works of the 16th "Five One Project" of spiritual civilization construction, among which "2021 Chinese Festival Series" was included. From the "Tang Palace Banquet" at the Henan Spring Festival Gala in 2021 to the "Wonderful Tour of Chongyang" in 2022, Henan Radio and Television Station focused on traditional cultural festivals such as the Spring Festival, the Lantern Festival, the Tomb Sweeping Festival, the Dragon Boat Festival, the Qixi Festival, the Mid Autumn Festival, and Chongyang, and created and produced two seasons of 14 programs with innovative expression, aesthetic presentation, and technical empowerment, which have won more than 60 billion online broadcasts, powerfully promoting the popularity of China's excellent traditional culture. Previously, the program was nominated for the 27th TV Variety Program Award of the "Starlight Award" for TV literature and art, and the 31th China TV Golden Eagle Award. We will continue to explore the innovation, excellence and prosperity of cultural programs with this as the driving force. In pursuit of the creative gene with rich connotation, content and form of the 2021 Chinese Festival Series, the most intuitive element is the firm cultural self-confidence and cultural consciousness. Henan, as an important birthplace of Chinese culture, Jiahu Bone Flute, Yangshao Culture, Yin Ruins Oracle and Bone Inscriptions, etc. witnessed the steps of human exploration of civilization, and festivals, solar terms, inventions and creations reflected the wisdom of our ancestors in production and life. The excellent traditional Chinese culture provides an inexhaustible source of inspiration for literary and artistic creation. Literature is the carrier of morality, and art is the carrier of virtue. We have been devoting ourselves to the Yellow River culture and the Central Plains culture, and continued to make efforts to form cultural programs such as "Spring in the Pear Garden", "Wu Lin Feng", and "The Gate to Henan", shaping the "cultural China" positioning of Henan Satellite TV. During the creation of the Chinese Festival Series 2021, we took the initiative to seek emotional interaction, cultural links and spiritual convergence with the audience in the new era in a multi-dimensional way with deep cultural identity and high spirited creation, so that the programs with "Chinese image" can aggregate bright and lively historical figures, rich and profound excellent traditional culture and high spirited aesthetic taste, and have an overall view of culture under the framework of the times Public identity and social awareness. The program planning is novel, the form is new, and the audio-visual trend is new. Through the series combination of "Wonderful Tour" and the innovation of form, it presents a "small universe of art" with a sense of story and resonance. In the creative expression of culture, only the full development of genre, theme, form and means can promote the timeliness and popularity of content presentation. The 2021 Chinese Festival Series perfectly expresses the Chinese traditional festivals in the process of self transcendence through the creative transformation and innovative development of culture. Just in the Tang Palace Banquet, you can appreciate the famous paintings that have been handed down for thousands of years, such as the "Thousand Miles of Rivers and Mountains Painting", the "Beautiful Women with Hairpins Painting", and the "Taming Training Painting". Through scene reconstruction, cultural interpretation, emotional rendering, tonal design, the past history is interpreted as an art in front of us, and excellent traditional cultural content creates a new panoramic window in aesthetic expression. While we are making the production, dissemination and operation of the 2021 Chinese Festival Series "every step",

Edit:luoyu Responsible editor:zhoushu

Source:people.cn

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