At the end of the year, all major mobile phone brands launched the final products one after another, which provided energy for the upcoming peak consumption season and an excellent observation window for the market trend in the new year. At the moment when mobile phone products are becoming increasingly homogeneous, wearable devices have become the brightest color in the consumer electronics market. On December 9, Huawei launched a number of innovative products at its winter full scene new product launch. The category of mobile phones includes Huawei nova 10 SE, a high-quality 100 million pixel portrait phone, and Huawei Changxiang 50z, a 50 million pixel three camera phone equipped with Hongmeng system. They are positioned in the mid tier market of the 2000 yuan price range and the 1000 yuan market respectively; Wearable devices include earphones, smart watches, smart glasses and other products. Among them, Huawei WATCH Buds, which combines earphones and smart watches into one, Huawei 5X Pro, which can flip and take off the double-sided screen, and Huawei Vision Glass, which can project the largest equivalent 120 inch virtual giant screen, are particularly attracting attention from the outside world. Just two days later, Xiaomi officially released the annual high-end flagship mobile phone Xiaomi 13 series, the new MIUI 14 operating system, Xiaomi 10G router, Xiaomi Sound Pro speaker, Xiaomi mini console, Xiaomi watch S2, Xiaomi Buds 4 headset and other new products on the eve of the "Double 12". Among them, Xiaomi Watch S2 supports body composition measurement for the first time. Xiaomi Buds 4 is a semi in ear noise reduction headset, which is Xiaomi's flagship product in the field of wearables. OPPO announced that it would release its technology strategy and series of new products during the OPPO Future Science and Technology Conference held from December 14 to 15. Mobile phone category includes OPPO's first vertically folded flagship mobile phone, Find N2 Flip. Among wearable devices, the new smart watch OPPO Watch3 Glacier Grey Edition and OPPO's first health concept product are quite eye-catching. In addition, iQOO 11 series, a new generation of flagship e-sports mobile phones released by vivo's iQOO, and Motorola's new generation moto X40, "SUV in mobile phones", which will be unveiled at the new product launch on December 15, are also the focus of recent market attention. The "cross-border" smart watch is continuously affected by multiple external environmental factors, and the overall domestic mobile phone market is still under pressure this year. According to the statistics released by the China Academy of Information and Communications, the total domestic mobile phone shipments in the first three quarters of this year totaled 196 million units, down 21.1% year on year. The sharp year-on-year decline means that the smartphone market has entered the era of stock after rapid development. With the overall demand weakening, mobile phone enterprises are seeking breakthroughs in new areas. In sharp contrast to the mobile phone market, the shipment of wearables in this incremental market is still on the rise. The latest report of Canalys, a market research organization, pointed out that the domestic market in the third quarter of this year saw a year-on-year growth of 16.8% to 3.4 million smart watches, while the global market for TWS (True Wireless Stereo) headphones in the third quarter of this year saw a year-on-year growth of 6%, reaching a total of 7690
Edit：wangwenting Responsible editor：xiaomai
Source：xinhuanet
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