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Economy

Guangzhou cultural industry recovery press the "acceleration key": cultural boutiques will be promoted by the new festival exhibition

2022-12-15   

Guangzhou Grand Theater will promote the "New Year" performance. The dance drama "Awakening the Lion" is about to start several tours to Macao and other places. The second Cai Zhizhong Cartoon Award and the Dawan District Cultural and Creative Festival have been launched successively... After the release of the "New Ten Rules" for epidemic prevention, the resumption of Guangzhou's cultural industry has accelerated. Only half a month before the end of 2022, Guangzhou's cultural consumer market has a strong signal of "recovery". Recently, the relevant departments of Guangzhou held a symposium on the resumption of work and production of the cultural industry. Based on seizing opportunities, competing with the economy, and focusing on development, the symposium released the role of the cultural industry recovery as an engine for the economic recovery by increasing the supply of high-quality products, consolidating industrial advantages, and promoting industrial and consumer upgrading, and pushed the "accelerator" for the recovery of the cultural industry in Guangzhou. Cultural products gather in Yangcheng, where the Spring Festival is in winter, and the cultural consumer market is warm and harmonious. Large cultural tourism festivals and exhibitions have been restarted to seize the market opportunities. According to reports, recently, people's bookings and consultations on "1+1" groups, boutique groups, community camps, etc. during the Spring Festival holiday on New Year's Day have rebounded rapidly, with an increase of 350% month on month; The self-help tour and peripheral tour in Guangzhou show obvious signs of recovery. According to the introduction of the relevant person in charge of Lingnan Business Travel Group, focusing on the "Spring Festival", the group and the museum jointly launched the "disappeared famous dishes" series of new products to attract public consumption with the idea of integrating culture, business and travel. Focusing on the "Spring Festival", Guangzhou cultural and creative enterprises have increased their efforts to "promote innovation". The Zhepin creative design team will cooperate with Foshan Shiwan Ceramic National Intangible Cultural Heritage Master to launch the cultural and creative hand gift "Cloud Rabbit" in the Year of the Rabbit, and will also cooperate with the emblem design team of the Guangzhou Asian Games to launch a series of new products around the cultural elements of Guangfu, which is expected to be released after the Spring Festival. Lingnan cultural IP boutique performances gathered, making the "New Year's" performance particularly eye-catching. Guangzhou Song and Dance Theater's "Best Money" dance drama "Wake up the Lion" will open tours in Macao and other cities. Guangzhou Grand Theater recently released the "2023 New Year's Performance Season" arrangement, with 15 performances meeting the audience one after another. The newly created dance drama "Wing Chun" will be staged from December 29, 2022 to January 1, 2023, attracting the audience to the Grand Theater for the New Year. The relevant person in charge of Guangzhou Grand Theater said that during the epidemic prevention and control period, Guangzhou Hong Kong cooperation was initiated to create the original musical "The Lion Boy", which will also meet the audience soon. Experts predict that the performance market in Guangzhou is expected to fully recover in the first quarter of 2023. According to the relevant person in charge of the provincial performing arts equipment association, the return rate of the performing arts equipment industry is nearly 100%, and full power is used to ensure supply and production for the New Year's Day, Spring Festival and other peak performance seasons; During the epidemic prevention and control period, Guangzhou's major troupes have reserved a large number of high-quality plays and will start large-scale tours. At present, box office bookings are hot: The Nutcracker and Swan Lake of the Guangzhou Ballet Theater will be touring in several cities in the near future; Ballet "Legend of the White Snake" and "The Flag" are expected to have more than 40 national tours in 2023; 159 talk shows have been reserved in the first quarter of 2023 at Guangzhou Ping'an Grand Theater and Tianyu Square... The game animation industry has won the "first hand". With the continuous optimization of epidemic prevention policies, the game animation industry in Guangzhou has won the "first hand". The second Cai Zhizhong Cartoon Award and the 19th China Golden Dragon Animation Award will

Edit:Lijialang Responsible editor:MuMu

Source:southcn.com

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