Uncover the "business floor" of White Swan Hotel!
2022-11-22
Since ancient times, as a window for South China's foreign exchanges, Guangzhou has always embraced the marine culture represented by commercial civilization, and is an unfailing trading port city for thousands of years. Maritime trade began to appear in the Spring and Autumn Period, and gradually developed in the Han Dynasty. The Maritime Silk Road in the Tang and Song Dynasties reached the Persian Gulf and East Africa. Accompanied by the sea breeze and the sail shadow of the merchant ships coming along the Maritime Silk Road, the city is nourished by foreign civilization. In the middle of the 1818th century, the Qing government only retained Guangzhou as a trading port for the rest of the world, especially for Western countries, which was known as "one port trade" in history. At the beginning of the opening of the White Swan Hotel, the market economy has not been fully developed, and the guest source of the hotel is single. The hotel is mainly composed of Hong Kong and Macao tour groups, foreign tourism groups, and some merchants participating in the Canton Fair. During the peak reception season, a large number of team guests come from Beijing and Hong Kong, and one room is hard to find; But the off-season reception is another scene. Zhang Tian, then the director of the sales department, found that the tourist group had obvious low and peak seasons, and the room price was not high, and the hotel's profit was low. The guests went out to play in the day and came back to sleep at night, which could not bring about secondary consumption for the hotel. The hotel could not only hold this segment of the market, but also needed to change in market development! Where did the change come from? In the early 1980s, Guangdong was the first province to carry out reform and opening up in China. After several years of development, foreign capital and Hong Kong and Macao businessmen have started to operate in Guangzhou. Processing with supplied materials, import trade and business activities have become increasingly frequent. With the promotion of economic opening up, White Swan people find business opportunities in the market. "Trade" is the brand of this city. The China Export Commodities Fair, founded in the spring of 1957, was also specially selected in Guangzhou. Furthermore, the Third Plenary Session of the Eleventh Central Committee in 1978 defined the strategic policy of reform and opening up, and Guangzhou, a millennium commercial capital in the south, was revitalized. The White Swan Hotel also took full advantage of the opportunity. In addition to the tourist market of the Canton Fair in the spring and autumn, the foreign business segment emerged as the times require. The business customer group has strong consumption power, and the accommodation time is longer than that of the tour group guests. In addition, it also spends more in the hotel for meetings, car rental, catering and other additional consumption. While providing guests with good accommodation and catering services, the White Swan Hotel also shows the world the vitality of China's economy and culture under the background of reform and opening up with its own style of service. In June 1987, the Sales Department transferred elite soldiers from all departments of the hotel, and Zhang Tian led the establishment of a business group to further expand the business market. They chose Hong Kong as their first stop to expand the market. As an international transfer station in Asia, Hong Kong was the largest tourist source of hotels at that time. Apart from Hong Kong and Macao guests, almost all overseas business guests come from Hong Kong. Therefore, the Sales Department has drawn up a strategy to frequently travel to and from Guangzhou and Hong Kong, fully develop the business of Hong Kong travel agencies, and carry out media advertising, so that Hong Kong tourists can reach 35% of the total hotel housing at the highest time, and Hong Kong tourists become an important income pillar of the hotel. After the new executive lounge is built, everything is as perfect as expected. From the administrative lounge, it is a historical and cultural street full of European customs. The glass curtain wall is like a huge picture frame, showing to the distinguished guests on the business floor
Edit：Chen Jie Responsible editor：Li Ling
Source：New Sooo
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