The flower market in Dounan, Kunming, Yunnan, has witnessed a boom in flower purchase and sales. In recent years, with the continuous development and improvement of Internet e-commerce and cold chain logistics, Dounan Flowers has become an important local industry. The turnover of many industrial belts across the country has been growing at a high speed on a year-on-year basis, agricultural products have become popular commodities in the live broadcast room, and the supply of green products has been constantly enriched... In the past "Double 11", the digital economy is moving from consumption to production, from the table to the land, and digital and low carbon are starting to develop together. The spillover effect of the digital economy has become increasingly obvious, in addition to giving play to the commercial value of promoting circulation and consumption. The report of the 20th National Congress of the Communist Party of China proposed to accelerate the development of the digital economy and promote the deep integration of the digital economy and the real economy. Platform economy is an important part of digital economy, and the healthy development of platform economy is an important part of accelerating the development of digital economy. Platform enterprises should take the Internet platform as the link, gather all forces, let the digital economy continue to spread to the real economy, serve the digital process of all walks of life, use digital technology to help improve the quality and efficiency of traditional industries, and explore a new path to create social value. The supply chain is moving towards digital economy, which is better serving the development of real economy and reshaping the industrial process. This year's "Double 11" is the most diversified time for Tmall's participating businesses, with 290000 brands, millions of small and medium-sized businesses, and anchors registering to participate. Among them, many small and medium-sized businesses have entered the "Million Club" and "Ten Million Club". The overall turnover of many industrial belts, such as Yangjiang bedroom furniture, Jinan all room intelligent, Shandong children's furniture, has achieved a 3-digit year-on-year growth. These industrial belts are also the most densely populated areas for small and medium-sized businesses. During the "116 Shopping Festival" of Kwai this year, more and more industry leading businesses participated in the promotion activities, and the consumer enthusiasm of users directly reflected in the rapid growth of the turnover of the platform. It is less than one year since Kwai E-commerce announced to launch industrial belts and fast brands, support more industrial belt merchants and support emerging brands relying on industrial belts. Today, the industrial belts in Nantong, Changshu and other places in Jiangsu have achieved long-term development. The secret behind high growth is digital transformation. The abundance and convenience of digital tools make the threshold of digitalization no longer unattainable. More and more small, medium-sized and micro enterprises have accelerated the digitalization process with the help of platform enterprises. In the clothing industry, inventory waste in the past accounted for 20% to 30% of the annual sales, and no factory is willing to make temporary small orders or urgent orders. Alibaba rhinoceros smart manufacturing connects supply and demand and solves the pain points of the industry. On the demand side, use the artificial intelligence technology 3D to try on proofing, so that "production on demand" can be implemented in a large-scale manner. On the supply side, intelligent scheduling enables the production line to have extremely flexible manufacturing capabilities, which can shorten the delivery time by 75% and reduce the inventory by 30%. Under the influence of factors such as the COVID-19 and changes in market demand, many businesses and enterprises in Nantong home textile industry belt are facing survival pressure. In 2022, Kwai E-commerce will add the strategy of "vigorously developing industrial belts", and promise to support more industrial belt merchants and emerging brands relying on the industrial belt. Nantong home textile enterprises not only leverage the needs of online consumers with the help of e-commerce platforms, but also realize the upgrading of branded industries through Kwai's "fast brand" strategy. Li Xiaofei, head of JD's own brand home products department, said that
Edit：wangwenting Responsible editor：xiaomai
Source：xinhuanet
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