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Economy

Mengniu: To promote the co prosperity of the global dairy industry, Chinese dairy enterprises should actively embrace the world

2022-11-08   

On November 6, the 5th Global Dairy Cooperation Forum, which was hosted by China Chamber of Commerce for the Import and Export of Food, Native Produce and Animal Husbandry and supported by Mengniu Group, was held in Shanghai as an important supporting activity of the 5th Import Expo. China's dairy industry must do a good job in quality safety and supply safety at the same time to make dairy products more nutritious and more diversified. Therefore, China's dairy industry must embrace the world more actively. " Luo Yan said. Luo Yan said that China's dairy industry should not only be based on the internal circulation of the Chinese market, but also look at the global external circulation. By sharing Mengniu's successful experience of "bringing in" and "going out", he said, "China's dairy industry cannot leave the world, and the world's dairy industry is more wonderful because of China". In terms of introducing and allocating global high-quality resources, dairy cows from Oceania, pasture from the United States, equipment from Europe, and advanced technologies from all over the world constantly help Mengniu to provide domestic consumers with "world quality" products and services. In terms of actively "going overseas" to explore overseas markets, Mengniu has built a milk powder factory in New Zealand, created a lactic acid bacteria brand in Southeast Asia, and introduced Bellamy, a well-known organic infant nutrition brand in Australia. Through the "overseas milk source - overseas processing - overseas sales" chain, Mengniu has taken root in overseas markets, enabling global consumers to know Chinese dairy industry, get familiar with Chinese dairy enterprises, and love Chinese dairy products. At the same time, Mengniu has actively participated in global dairy governance and told the world a good story about China. At present, Mengniu has established close cooperation with international dairy organizations such as IDF and GDP. Relying on these platforms, Mengniu told the world the development stories, responsibility stories and green stories of Chinese dairy enterprises, which not only significantly enhanced the international voice of China's dairy industry, but also contributed Chinese wisdom and Chinese programs to global sustainable development, and comprehensively created an enterprise model of "telling Chinese stories and spreading Chinese voice". Luo Yan said that Mengniu is a beneficiary of dairy globalization. In the past 23 years, Mengniu has grown from a local dairy industry to one of the top seven dairy companies in the world, which cannot be separated from the help and support of international dairy organizations and dairy industry peers in various countries. Today, China has become the second largest dairy market in the world. Dairy products have entered thousands of households. "One catty of milk a day can strengthen Chinese people" is deeply rooted in the hearts of the people, and "milk is also food" has become a consensus. Luo Yan said that the booming Chinese dairy market has not only created great opportunities for Chinese enterprises, but also provided a stage for dairy industry in various countries with its highly free and open environment. The global dairy industry will work closely together to make new and greater contributions to the growing prosperity of China's dairy market and the high-quality development of the global dairy industry. (Liu Xinshe)

Edit:Yi Bing Responsible editor:Wei Li Bin

Source:XinhuaNet

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