The universe is an important technology and industry development trend at the moment, and is gradually becoming a new connection point and interaction field for brands and users, as well as a new marketing direction in the field of digital economy. The 7th China Content Marketing Summit Forum. Wu Tao, a reporter from China News Network, said that the burgeoning meta universe marketing is at an early stage of exploration, which is the most important window period and opportunity period for brands and marketing practitioners. Recently, at the 7th China Content Marketing Summit Forum, the experts attending the meeting focused on the "content marketing exploration in the meta universe era" and jointly discussed the new direction of content marketing in the meta universe era. Wang Dongmei, vice president of the China International Public Relations Association, said that exploring the meta universe marketing is the industry's development trend and demand, and exploring new fields of meta universe content marketing is an important opportunity for the public relations marketing industry to be accurate and seize. It is necessary to grasp the laws of meta universe technology and content marketing, and combine them well to further promote the high-quality development of the meta universe content marketing field. Li Xisha, president of the China Business Advertising Association, said that the meta universe has come, and our marketing experience has a better physical space and virtual space, because the special attribute of the meta universe is its value, and it has super communication and appeal. Huang Xiaochuan, executive chairman of China Content Marketing Summit Forum and founder and chairman of DIS Media, said that in the era of the universe, we should explore content marketing based on AI, AR, MR, VR and other technologies, but the essence of content marketing remains unchanged, that is, how to use technology to help brands communicate effectively with users and establish deep connections in the era of the universe. Huang Xiaochuan also said that the content marketing in the meta universe era should do is to connect people, goods and markets in the meta universe with high-quality content. The most important thing is to build meta universe marketing through user experience, so that users are willing to experience, interested in staying, willing to socialize, and finally seamlessly connect virtual scenes and real scenes to achieve marketing transformation. Zhao Guodong, secretary-general of Zhongguancun Big Data Industry Alliance, said that the emergence of the meta universe marks the transition of human beings from industrial civilization to digital civilization, including the possible transformation of production methods. In the past, production was all about making samples and trial production in the physical world, and in the future, production was first in the digital world, and then in the physical world. (Liu Xinshe)
Edit：Ying Ying Responsible editor：Jia Jia
Source：chinanews.com.cn
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