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Economy

Chinese enterprises in the Canton Fair take the road of innovation VR live broadcast of "Golden Award" products

2022-10-21   

The 132nd Canton Fair is being held online. On the 20th, the reporter logged on the online platform of the Canton Fair and entered the VR booth in the furniture area of Lego Ergonomics Technology Co., Ltd. to see that an intelligent fitness chair was very attractive - the upper part was a standard office chair, and the lower part was designed with a fitness bike. It is reported that this fitness chair can enable people in the office to take advantage of fragmented time for "light exercise". Huang Xiaohong, senior director of the company's international business, said that at present, many buyers from Japan and Southeast Asian countries have made online inquiries, signed hundreds of product orders, and many buyers are still negotiating. "The company attaches great importance to product innovation and research, and has also won the golden prize of the 2022 Canton Fair Design Innovation Award (CF Award)." She said. As the "barometer" and "wind vane" of China's foreign trade, the Canton Fair, in recent years, has closely followed the needs of the times, led high-quality development with innovation, constantly optimized the main body of exhibitors and the structure of exhibits, encouraged high-quality enterprises, brand products and high value-added products to participate in the fair, and continued to promote Chinese enterprises to take the road of innovation and improve their competitiveness in the international market. At the 132nd Canton Fair, exhibitors uploaded more than 3.06 million exhibits, including more than 130000 smart products, more than 500000 green and low-carbon exhibits, and more than 260000 products with independent intellectual property rights. At the same time, the Canton Fair has grown into an important platform to promote and lead the design innovation of Chinese enterprises. The reporter learned from the official website of the Canton Fair that 2040 products participated in the design innovation award (CF award) of the Canton Fair in 2022, and 139 products won the golden, gold, silver and bronze awards respectively. A large number of high-quality and sophisticated products, core scientific and technological products, green and environment-friendly innovative products and designs emerged from the products participating in this evaluation, which reflects that China's manufacturing industry is steadily moving towards scientific and technological innovation and the goal of "double carbon" (carbon peak carbon neutralization). Among them, Guangdong Zhuhai Gree Electric Appliance Co., Ltd. won the gold medal of the 2022 Canton Fair Design Innovation Award (CF Award) with a global fresh keeping refrigerator. It is reported that this refrigerator mainly promotes the characteristics of food preservation and fine storage, and carries many innovative technologies such as fish and shrimp mode - 3 ℃ freezing point compensation technology. At this Canton Fair, the company showed more than 300 products, covering commercial air conditioners, household air conditioners, household appliances, new energy storage, industrial products and other fields, and actively explored the international market with innovative technological advantages. Wuhan Linkup Technology Co., Ltd. exhibited innovative products such as human body sensors, door and window sensors, and intelligent switches. It is understood that in the first three days of this Canton Fair, the company received consultations from about 10 overseas enterprises every day. Up to now, the company has reached a preliminary cooperation intention with an American lighting enterprise and a European cross-border e-commerce enterprise. In addition, in this Canton Fair, in order to improve the perception of overseas purchasers on products, Guangdong Galanz Group added a live broadcast of Industry 4.0 intelligent manufacturing production base to introduce the digital production of microwave oven automation production base, washing machine automation workshop, dishwasher intelligent manufacturing base, etc. It is understood that in 2022, the company will actively promote the construction of smart factories and accelerate the pace of digital intelligence transformation. (End)

Edit:Yi Bing Responsible editor:Wei Li Bin

Source:people.com.cn

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