Create more China-Chic, and policies help improve the supply capacity of consumer goods
2022-10-21
We launched the 2022 textile and clothing "optimizing supply to promote upgrading" activity, vigorously developed "Internet plus consumer goods", and focused on expanding 100 new consumption scenarios... Recently, the Ministry of Industry and Information Technology launched corresponding measures to boost the industrial density of consumer goods. The relevant person in charge of the Ministry of Industry and Information Technology said that this move aimed to create more China-Chic, consolidate the strategic supply basis for expanding domestic demand, and promote the steady growth of China's industrial economy by continuously improving the supply capacity of consumer products and services. Jointly designed with fashion brands, the endurance mileage has increased by more than 20% on the previous basis... The No. 9 electric vehicle series launched by No. 9 Company has attracted market attention. With the rising demand for green travel, more and more families are using electric bicycles. Recently, No.9 Company announced that its accumulated sales and shipments of intelligent two wheel electric vehicles in the domestic market exceeded 1 million. Electric bicycles are not the only ones in demand. Seizing the trend of consumption upgrading, for some time, many industries such as household appliances, clothing, shoes and hats, and cosmetics have been undergoing positive changes, and domestic brands have been rising. In September this year, China-Chic brand related search volume in Kwai increased by 72% year on year, and the total volume of China-Chic related brand commodity transactions on Kwai platform increased by 25% month on month. "The quality and level of production and supply of consumer goods have continued to improve. Some sports shoes, bicycles, and beauty products have not only become hot sellers in China, but also become overseas' blockbusters'. People's recognition of domestic brands has significantly improved." He Yaqiong, Director of the Consumer Products Industry Department of the Ministry of Industry and Information Technology, said. He Yaqiong said that the consumer goods industry is China's traditional competitive industry and important livelihood industry, and is the main force to build the foundation of the real economy. At present, it is urgent to grasp the trend of the industry, deeply implement the "three products" strategy of increasing varieties, improving quality and creating brands in the consumer goods industry, and spare no effort to promote development, remedy weaknesses and expand consumption, so as to continuously enhance the supporting role of the consumer goods industry in promoting the steady growth of the industrial economy. First, tap the potential demand and expand more markets with good products. Through three-dimensional hot air circulation heating and other technologies, you can cook dishes without turning over your face. Since it was introduced to the market this year, the sales volume of Jiuyang non turning over air frying pan has kept ahead; It is not only a mirror, but also a fitness projection screen. Seizing the needs of home fitness, small smart fitness mirrors are popular in the market... According to the data of the Ministry of Industry and Information Technology, the market size of smart home appliances in China has grown to 500 billion yuan, and new categories such as dishwashers and floor sweepers have developed rapidly, which confirms the industry trend of leading consumption upgrading with product innovation. "Next, the main policy direction is to promote enterprises to focus on health, medical care, elderly care, childcare, home furnishing and other needs, promote product upgrading through digital R&D and design, and lead consumption upgrading through independent innovation and creation." He Yaqiong said that the Ministry of Industry and Information Technology has launched a series of measures in this regard, vigorously developing "Internet plus consumer goods", promoting the efficient connection between supply and demand, and constantly meeting consumers' multi-level, personalized and high-quality consumption needs. Secondly, digital transformation is used to promote quality upgrading. He Yaqiong introduced that, taking household appliances as an example, the Ministry of Industry and Information Technology carried out the technical transformation of household appliance production lines and guided enterprises to focus on developing intelligent and green household appliances. The Ministry of Industry and Information Technology will accelerate the construction of a quality traceability system in the clothing and home textile, household appliances, food and medicine industries, and strengthen
Edit：Yi Bing Responsible editor：Wei Li Bin
Source：XinhuaNet
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