Since the second half of last year, the concept of "meta universe" has continued to be popular, and even many important industry summits have taken "meta universe" as the leading role. For example, the 2022 Global Digital Economy Conference has specially set up the "Kaiyuan Realm" Metauniverse Experience Pavilion, which is designed to enable more people to have a sensory experience of the meta universe. As one of the important entrances for people to experience the "meta universe", augmented reality (AR) technology, which combines virtual reality, is especially popular in the industry. In recent years, new forms and products driven by AR technology, such as AR press releases, AR books and picture books, and AR interactive advertising, have emerged one after another. In addition, the shipment of consumer level AR head display equipment also increased significantly. Strategy Analytics, a market research and consulting firm, was held on August 15 this year. The report "Is the Consumer AR Terminal Market Finally Coming? From 2020 to 2021, the market revenue has tripled." According to the report, "From 2020 to 2021, the shipment of consumer level AR head display devices has increased by 161% year on year. Over the same period, the revenue growth of consumer level AR head display devices has exceeded the overall market, with a year-on-year growth of more than 300%." The report predicts that by 2027, the shipment volume of the global dedicated AR head display equipment market will be close to 60 million units. The cross-border collision between AR and art and the reason why AR technology can be pursued is that in addition to the fact that AR technology can superimpose the digital world on the real world, the two-dimensional Internet based on mobile phones and computers will be upgraded to a three-dimensional spatial Internet, which is more in line with the industry's mainstream prediction of the future direction of Internet development. On the other hand, the AR technology that has been developed for many years is relatively more mature, even with certain application scenarios such as AR navigation. Recently, on the 15th anniversary of its founding, UCCA Ullens Contemporary Art Center, together with Pioneer AR Technology Company Nreal, presented a special AR cooperation project with the theme of "Future · Vision" to the public, allowing people to experience the innovative scene of AR technology in the field of culture and tourism, and also bringing an immersive AR art "feast" to the audience. This AR special cooperation project is divided into three AR experience parts, namely, the digital art work "R" specially created by artist Liu Di appointed by UCCA and Nreal, the selected exhibition review of "Time Shuttle", and the creation and reproduction of the graffiti exhibition wall of "Past in Downtown". In the digital art work "R", after wearing the AR glasses of Nreal X, the audience can see a rhinoceros standing upside down and walking continuously on the beam of the exhibition area, but different from the behemoth like viewing common sense in its past series of works, the audience can not only approach or watch the rhinoceros from different angles, which seems to be real, but also click the rhinoceros through gesture across the air, You can get the introduction voice of artist Liu Di about the creation concept of this work, and watch the exhibition immersively from both visual and auditory aspects. In other forms of experience, audiences can also experience various posters and even videos scattered in space that span time and space. In ordinary exhibitions, limited by the site area and the form of works, the audience
Edit：Li Jialang Responsible editor：Mu Mu
Source：huanqiu.com
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