"National Day Golden Week" local tourism and "house economy" are hot and diversified consumption vitality is surging
2022-10-06
The National Day holiday is a good time for people to travel, travel and enjoy autumn. According to data from multiple platforms, local travel and home leisure during the National Day holiday this year have become important options, and leisure and health have become the key words of the Golden Week. From the data of all platforms, the driving effect of the current holiday on consumption has significantly improved. Among them, peripheral travel, parent-child travel and short distance travel have become the main directions of long vacation travel, which has driven the rapid increase of sales in such industries as automobiles, motorcycle supplies, outdoor equipment and clothing. According to the "National Day Travel Forecast Data" previously released by Tiao Yin Life Service and the Huge Engine City Research Institute, compared with last year's National Day, parent-child travel and peripheral travel are more concerned by netizens, and the search volume related to them has increased significantly. JD data shows that, by comparing the data of the two weeks before the festival and the same period in August, service orders increased significantly, orders for peripheral/local travel products increased by 175.65% month on month, and orders for leisure and entertainment increased by 124.62%. (On October 1, tourists set up tents in the scenic suburb.) The holiday has driven the sales of outdoor products. According to the data released by Vipshop, since the middle of September, the online sales of tents have increased by 90% year on year, the sales of outdoor tables and chairs have doubled year on year, and the sales of assault suits have increased by 51% year on year. At the same time, many people choose to go to a wonderful performance with their family and friends. According to the data of Tiaoyin Life Service, the orders related to performance tickets before the festival increased by 80% month on month compared with the same period in August. With the general improvement of people's health awareness, people have shown a high enthusiasm for sports. The National Day holiday has stimulated the public's diversified fitness consumption needs. Based on the data of all platforms, the pre festival sports venue training and booking services were popular, and the sales of sports goods increased to a certain extent. Among them, the popularity of outdoor activities such as Frisbee and camping continued. On the eve of the National Day, the turnover of Frisbee in the Diaoyin Mall increased by 883% year on year, and the turnover of camping related products increased by 1596%. (On October 2, tourists drove in Baihua Mountain National Nature Reserve in autumn.) From the perspective of travel mode, "self driving" has become the main way for people to travel during the National Holiday. Driven by the upsurge of leisure and entertainment and surrounding tourism, consumers should do a good job in the maintenance of their cars before going on holiday, add new equipment, and improve their travel experience and safety. Data from JD platform shows that the sales of auto related products have shown a significant growth, including the sales of auto inflator pump, motorcycle cycling clothing, and tire replacement service orders, which increased by 117.75% month on month, doubled. Compared with the same period in 2021, the consumption of road bikes, mountain bikes and urban bikes increased significantly, and the cycling clothing increased by 153.9% compared with the same period in 2021. Unlike most families who choose to "go out" on holidays, many netizens prefer a "home vacation". During the National Day holiday, it is a good choice to break away from the busy pace of work in the past and take care of your body and mind at home and accompany your family. At the same time, "home vacation" has led to the prosperity of "home economy". For example, relax in reading, enjoying music, and playing games, and "travel" around the great rivers and mountains by watching live webcasts. JD Data Display
Edit：Lijialang Responsible editor：MuMu
Source：people.com
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