Who will benefit the most from the declaration of "helping agriculture" and the high price of agricultural products brought by live broadcast?
2022-09-30
Since June this year, the topic of "Dongfang selects corn for 6 yuan each, whether it is expensive or not" has been causing hot discussion. Recently, after Simba, the anchor, shelled in the live broadcast room that "selling high profit commodities under the banner of helping farmers", Dong Yuhui, the anchor of Orient Selection, responded, Li Guoqing, the founder of Orient Selection, also joined the "battle", saying that Orient Selection maize was not profit-making at 6 yuan a root. Behind the arguments of all parties, the topic of "humble grain hurts farmers" once again attracted attention. Some people believe that in the context of rural revitalization, the key to helping farmers increase income is to make "land goods" sell higher than "land prices"; Others believe that "cheap grain hurts farmers", but "expensive grain" may not be able to "enrich farmers". After the discussion on the topic of "low prices hurt farmers", Zhou Liang (a pseudonym), who lives in Jiulongpo District, Chongqing, said on the social platform that "corn at 6 yuan is not expensive at all, and I bought cucumbers at 7.6 yuan". On August 23 this year, Zhou Liang could not go out because of special circumstances, so he bought some vegetables on the takeout platform. Among them, two "selected cucumbers", weighing about 600g in total, sold for 15.36 yuan. "The so-called 'selected cucumbers' are just like those in the vegetable market." Zhou Liang told the reporter that when he called the merchant, the other party said, "We sell all 'selected' and 'agricultural aid' agricultural products, and we don't have much profit." However, in September, the price of the cucumber dropped by more than half. The reporter noticed that with the promotion of e-commerce and live broadcast, a large number of agricultural products originally "kept in purdah" took the express train of "going out of the mountain to the city". Even though the price was high, they were still popular. "Grain is expensive" is not necessarily "rich farmers". The reason why ordinary people question the high price of agricultural products and the statement that "low grain hurts farmers" is, on the one hand, because the price and value of agricultural products do not match, on the other hand, because "grain is expensive" is not necessarily "rich farmers". Li Zhou (not his real name), 55 years old, is a large plum grower in a county in Chongqing's northeastern Chongqing region. He told reporters that a few years ago, when plums were mature, they could be sold for 1.8 yuan to 2.5 yuan per kilogram when the price was high. However, after a local famous brand is labeled as "local real estate", the price is often 14 to 15 yuan/kg. "Apart from the labor and management costs, the profit of one jin of plum is only a few cents." In Li Zhou's eyes, the statement that "low grain hurts farmers" is rather one-sided, and even the price of terminal sales is too high, it may also cause many farmers who do not have the conditions for planting to "herd", providing the buyer with space to further depress the price, and ultimately hurt the growers. At the same time, Li Zhou also said that he was envious of the fact that the sales price of the fruit terminal was higher than the purchase price. However, considering that the price is lower, we can "digest" all the fruits during the picking period, so as not to let them rot in the ground, and we have a lot of balance in mind. During the interview, the reporter found that many farmers and breeders of agricultural products in many districts and counties in Chongqing have contradictory attitudes towards "high price of grain" and "low price of grain". On the one hand, they hope that agricultural products can be sold at a high price to increase their income; On the other hand, they are worried that the price of their products will be too high, which will lead to fewer merchants to purchase and the goods will not be sold. "On
Edit：Li Ling Responsible editor：Chen Jie
Source：Wokers' Daily
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