Many "night economy" highlights promote consumption
2022-09-28
Night food, night shopping, night travel, night entertainment... The rich and diversified night consumption makes the market active and life colorful. Recently, positive measures have been introduced all over the country to promote the high-quality development of the "night economy". The bright "night economy" in various places has driven the recovery of cultural and tourism consumption and the recovery and development of industries, becoming a new engine to enhance the vitality of cities. The world's fireworks nights are becoming more and more popular, such as antique fairs, Han costume tours, lantern tours... This Mid Autumn Festival holiday, the popularity of night tours around the world is heating up, and the integration of tradition and fashion has become a highlight. On the Pearl River bank of Guangzhou, many people and tourists are attracted to activities such as colorful lanterns, shuttling tourists, and camping style moon watching. The performance of "Close to the Moon in the Clear River" in Xin'anjiang Scenic Area of Zhejiang Province continued to be popular, and the tickets for the performance were sold out for a time. On September 10 and 11, there were more opening sessions and cruise ships. The fireworks are getting thicker and thicker, not only in the Mid Autumn Festival. Meituan data shows that in August of this year, the order volume of night hall food in China increased by 14% month on month, and the order volume of night leisure entertainment increased by 11% month on month. In the Fuji Shrimp Shop of Yangfan Night Market in Changsha, the tables inside and outside the shop are often full. According to the store manager, since the beginning of summer, the business has continued to be hot, with a turnover of about 20000 yuan. Although the store has been suspended for a period of time due to the epidemic, the customer flow has resumed, and a second store has just opened recently. The Guangzhou Nighttime Consumption Report released in July this year under the guidance of the Guangzhou Municipal Bureau of Commerce to third-party organizations shows that retail, accommodation and catering, and entertainment are the main night consumption, accounting for nearly 90% of the total night consumption. Nighttime consumption is also increasingly important to the revenue of many industries. From 18:00 to 20:00, the consumption amount accounted for 40%, and after 0:00, the consumption amount accounted for 15%. The extension of nighttime consumption is obvious. Ctrip data shows that the number of ticket orders for night tour scenic spots in August increased by nearly 200% year on year, and the number of tourists increased by 302% year on year. Among them, many popular tourist attractions are gathering areas of night culture and tourism consumption. Miao Muyang, Director of the Department of Industrial Development of the Ministry of Culture and Tourism, said that since 2021, the culture and tourism sector has built 243 national night culture and tourism consumption clusters with active consumer markets, high concentration of business types and rich cultural connotation, which have played an important role in promoting the recovery of culture and tourism consumption and industrial recovery and development, and become a new engine to enhance the vitality of cities. The "night economy" presents new highlights, which are single and diversified, combining offline with online, and cities extending to villages and towns... With the development of economic level, emerging technologies and diversified needs, the "night economy" is no longer limited to the "snack street" model, and presents more highlights in consumer formats, consumers, consumption patterns, etc. ——Multi industry cross-border cooperation, highlighting urban characteristics. In addition to food and drink, night tour, night performance, night entertainment, night shopping and other night consumption experiences are rich and colorful. Zengcheng District of Guangzhou City explored the local Xintang cowboy culture and explored the mode of "fashion industry+night consumption" through hip-hop shows, creative blocks and other forms. Aiming at craftsmen and featured night markets, Hangzhou Wulin Night Market cultivates "craftsmen stars" in the fields of facial makeup, shadow play, sugar painting, etc., focusing on intangible cultural heritage products, and enriching relevant businesses. Xu Guangjian, professor of the School of Public Administration of Renmin University of China,
Edit：Yi Bing Responsible editor：Wei Li Bin
Source：XinhuaNet
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