Wal Mart also wants to build a meta universe and use the game platform Roblox as a test field-瞭望新时代网-瞭望时代，放眼世界

Wal Mart also wants to build a meta universe and use the game platform Roblox as a test field

2022-09-27

It is reported that Wal Mart is advancing towards the meta universe, and its online game platform, Robox, has launched two sets of experiences. Wal Mart's entry into the VR world for the first time has brought toy throwing airships, music festivals with popular artists, some games and virtual goods, as well as two sets of experiences: "Wal Mart Land" and "Universe of Play". Obviously, Wal Mart is looking for a new way to contact shoppers. The previous popularity has changed consumers' shopping habits and the way consumers interact with social media, apps and game websites, which is one of the reasons why Wal Mart adjusted its strategy. Wal Mart has launched direct delivery in TikTok, Twitter and YouTube. Not only that, Wal Mart also collaborated with Meredith, Parents and Better Homes Gardens to create vegetarian recipes, and it also launched AR tools in Pinterest to help consumers choose furniture and decorations. Wal Mart Chief Marketing Officer William? William White said that Wal Mart is considering entering the meta universe and will continue to deepen in the future. Roblox is just an experimental field. He explained that the newly designed meta universe experience takes into account the next generation of shoppers, especially Generation Z, which is about 25 years old or younger. Wal Mart hopes to learn something new from the cooperation. White admitted that Wal Mart does not make money in the meta universe now, but it will in the future. At the beginning of the year, Wal Mart applied for meta universe related trademarks. Some trademarks suggested that Wal Mart wanted to make and sell virtual goods, provide users with virtual currency, and also involve NFT. The current market value of Roblox is about $21.2 billion, but its share price has dropped by 60% this year. With the growth of Roblox users, more and more retailers and brands are entering. (Liu Xinshe)

Edit：Li Jialang Responsible editor：Mu Mu

Source：ithome.com

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