In order to better integrate the rapidly developing ecological resources of the live broadcast e-commerce, focus on the development trend of the live broadcast e-commerce industry, discuss the successful experience of well-known enterprises and anchors, promote the healthy development of the digital economy, and help the implementation of the rural revitalization strategy, on September 21, Sponsored by Guangzhou Branch of China Post Group Co., Ltd. (hereinafter referred to as "Guangzhou Post") and Guangzhou Pilot Digital Economy (Direct Broadcasting) Training School (hereinafter referred to as "Pilot School"), the digital economy helps rural revitalization - the postal "919 E-commerce Festival" and the 2022 Pilot Direct Broadcasting E-commerce Summit were successfully held in Guangzhou International Medical Port. The event invited 200 people including Guangdong Federation of Industry and Commerce, Guangzhou Municipal Bureau of Agriculture and Rural Development, Guangzhou Municipal Bureau of Rural Revitalization, Guangzhou Liwan District Bureau of Agriculture and Rural Development and other department leaders, as well as leaders, experts, service providers and local well-known anchors of live broadcast e-commerce brand enterprises. The activity site has three exhibition areas, namely local product area, well-known product area and consumption assistance area. At the opening ceremony of the activity, Zhu Ping, General Manager of Guangzhou Branch of China Post Corporation, delivered a speech. He thanked all parties for their support to the activity and introduced the significance of the meeting in detail. Zhu Ping said in his speech that Guangzhou Post and Pilot School officially launched the live broadcast of postal goods, which will make good goods in the mountains and good products in the city accessible through professional live broadcast teams, and make full use of the digital economy to promote rural revitalization and development. After Zhu Ping, General Manager of Guangzhou Branch of China Post Corporation, delivered a speech, Zhao Haiying, Manager of Channel Platform Department of Guangzhou Branch of China Post Corporation, and Lin Yukun, President of Pilot Digital Economy Training School shared the theme. Zhao Haiying made a keynote speech titled "Guangzhou Post Helps Rural Revitalization", introducing the specific measures of Guangzhou Post to help rural revitalization, "This year is the sixth year of the '919 E-commerce Festival'. This activity is carried out through the postal e-commerce 'Youle Online' platform. This year's' 919 E-commerce Festival 'has invested more than 1 billion yuan in total, launched ten major activities such as the' Ten Thousand Order Plan 'and' One Hundred Brands' preferential activities for rural revitalization, and integrated upstream high-quality agricultural product resources and brand industrial product resources through the close cooperation between postal services and farmers, farmers and rural cooperatives to meet the needs of The needs of residents in the same region for a better life ". Zhao Haiying was interviewed by Xinhua News Agency and Lin Yukun made a keynote speech titled "The Current Situation and Trend of the Live Broadcast E-commerce Market". Lin Yukun was interviewed by Xinhua News Agency and said, "As a typical representative of the digital economy, live streaming with goods is currently one of the most popular and effective ways of brand marketing, an inevitable trend of the development of the live streaming e-commerce industry, and a powerful tool to drive economic recovery. We should actively embrace the Internet with an open mind, and form an effective connection of" live streaming to consumers "by establishing a digital operation mode." Lin Yukun was interviewed by the News Agency. During the activity, Guangzhou Post and Pilotage School signed a strategic cooperation letter. Tu Ming, Vice Minister of the Ministry of Economy, Technology and Information of the Guangdong Federation of Industry and Commerce (Guangdong General Chamber of Commerce), and Ba Shangqing, a second level researcher of the Ministry of Economy and Technology of the Guangzhou Federation of Overseas Chinese, and Liwan District Government
Edit：mumu Responsible editor：Li Jia Lang
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