A few days ago, Euromonitor, an international authoritative market research agency, released the survey of the global floor sweeping robot industry. The results show that under the high technical threshold, excellent product design and mature supply system, domestic high-end brands represented by stone technology not only successfully seize the cake of overseas old players as rising stars, but also lead the development of the floor sweeping robot industry towards high-end development with high-frequency innovation and research capabilities. According to Euromonitor research, stone is a leading brand in the global high-end market, with strong sales performance not only in China, but also in Europe, Japan, South Korea and North America. From July 2021 to June 2022, stone technology ranked first in the world's high-end floor sweeping robots, which means that stone brand has ranked first in the global floor sweeping robot industry. Since stone technology was founded 8 years ago, its intelligent sweeping robot products have been favored by consumers in more than 100 countries and regions around the world with high quality and good reputation. This survey once again shows the rich achievements of stone brand in the global high-end sweeping robot market. Domestic brands sail overseas. Although the category of floor sweeping robots is not new, it really entered the Chinese public's vision after stone technology and Xiaomi launched the first generation of Mijia floor sweeping robots in 2016. At that time, this product quickly opened up sales with a "high cost-effective" strategy and quickly changed user perceptions. In the following few years, the industry has a strong momentum of development, and the sweeping robot market has ushered in a golden period. According to Euromonitor statistics, the total retail sales of global sweeping robots in 2021 exceeded 15 million, and the CAGR in the past five years exceeded 20%. Among them, the Asia Pacific market accounts for about 44.2%, which is the largest market in the world, followed by North America and Western Europe. The combined sales volume of the three markets accounts for more than 90%. China accounts for the vast majority of the market share in the Asia Pacific region, with a total retail volume of more than 5.3 million units in 2021. The rapid expansion of the market scale has brought new outlets and triggered fierce market competition. Not only overseas brands are eager to try in the Chinese market, but also many local brands are sailing overseas. Stone technology is one of the leaders. The global market for floor sweeping robots has flourished rapidly. Fortunately, the competition for floor sweeping robots has not fallen into price internal friction. On the contrary, the leading enterprises represented by stone technology have continuously improved the comprehensive strength of their products through technological upgrading and high-frequency iteration, bringing better user experience and making high-end floor sweeping robot products more popular with users. According to Euromonitor data, in 2021, the sales of high-end sweeping robots with a value of more than $500 accounted for more than 30% of the global overall market. At the same time, high-end sweeping robots show a higher brand concentration than the overall market. According to Euromonitor's calculation, from July 2021 to June 2022, the top three brands in the world in terms of ex factory sales of high-end sweeping robots were stone, iRobot Roomba and kovos, with the top three market shares exceeding 80%. According to the analysis of the institution, the fierce competition makes the market more and more inward, and the head brand has accumulated the original "capital" by relying on the first mover advantage. The scale effect and comprehensive competitiveness of the brand are obviously stronger, and the anti risk ability is also stronger,
Edit：Li Jialang Responsible editor：Mu Mu
Source：chinanews.com
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