Sinopec easyJet's 5th "easy to enjoy Festival" launched the upgraded promotion activity and released four strategic projects
2022-09-08
On September 6, the fifth "e-share Festival" of Sinopec easyJet was officially launched. At the launching ceremony, easyJet launched an upgraded version of the promotion activity, released four major projects of "unified platform", "cross-border integration", "strong chain supplement" and "caring responsibility", and joined hands with partners to release joint service initiatives. It is announced that from September 1 to October 31, the "easy to enjoy Festival" exclusive shopping festival will be held in more than 10000 easyJet convenience stores across the country, so that consumers can enjoy a shopping experience that explodes every day. On the same day, Sinopec Sales Company also launched the first "love run fuel Festival", and launched the theme marketing activity of love run 98 brand gasoline on September 8 every year. Since its launch in 2018, easyJet's "e-share Festival" has become the largest offline shopping festival in the domestic retail industry. Every year, it launches a shopping Carnival in hundreds of cities and stores across the country. The "one yuan plus one piece" on the store day in October has become the featured main activity of the "e-share Festival". The fifth "easy to enjoy Festival" was more vigorous than previous years. From September 1 to October 31, easyJet issued 2 billion coupons, and launched non-stop promotional activities such as "55% off the top price", "50 yuan off the top 128 yuan", "one more piece with one yuan" and "five yuan for purchase". In addition, on online platforms such as "easyJet mall" and "easyJet to the car", a number of promotional activities such as online seckilling were launched. There were more commodities in the event, with dozens of leading brands and nearly 100 best-selling brands participating, involving seven categories, including wine, water, food, grain and oil, general merchandise, fresh food and environmental protection products; More than 1000 kinds of goods participated in the main activity of the store's celebration day, "more than one yuan per piece". The range of activities is wider. This "easy to enjoy Festival" extends the discount to many scenarios such as car washing, car maintenance, car insurance, etc. it also introduces a shopping opportunity to win the year-round refueling discount for Sinopec equity members, so that consumers can enjoy the comprehensive service discount of "people, cars and life". The launching ceremony of "easy to enjoy Festival" is also an important platform for easyJet to release strategic plans and deepen cooperation with partners. Ye Huiqing, chairman and Secretary of the Party committee of Sinopec Yijie Sales Co., Ltd., announced at the launching ceremony that in the future, Yijie will build "four strategic projects" to build a more open, cooperative, CO built and win-win ecosystem of people, vehicles and life. Build a unified platform strategic project. We will make every effort to promote the construction of the service system of "Yijie refueling" and "Yijie mall", unify the flow, membership system, marketing activities and online mall, provide full scene integrated solutions, and realize the deep integration of offline store outlets and online platform functions. On the same day, easyJet announced the launch of paid membership services, providing loyal customers with exclusive and noble services such as "refueling discount + free car washing + shopping privilege + value-added service + exclusive discount + exclusive customer service". Build a cross-border integration strategic project. We will strengthen the construction of comprehensive service platforms and continue to expand new business forms such as automobile service, catering, insurance and travel. Strive to build the largest car washing platform in China and a comprehensive car service platform that can solve the needs of car users in one stop within two to three years; Build a gas station life circle "oil media" with strong influence in China. On the day of the launch ceremony, easyJet United Insurance Agency officially launched the "easy start insurance" section on the "easyJet refueling" app. Build a strong chain and complementary chain strategic project. Through the construction of sunshine recruitment
Edit：Wei Li Bin Responsible editor：Yin Bing
Source：XinhuaNet
Special statement: if the pictures and texts reproduced or quoted on this site infringe your legitimate rights and interests, please contact this site, and this site will correct and delete them in time. For copyright issues and website cooperation, please contact through outlook new era email：lwxsd@liaowanghn.com
Economy
Recommended Reading Change it 
Home
