Recently, the rental price of some shared rechargeable batteries has risen to 5 yuan / hour, and some prices are even higher, triggering heated discussions among consumers. It is an objective fact that the development of shared charging power enterprises is facing a bottleneck. During the market development period, enterprises invested a large amount of money in the price subsidy war. Before they survived the "loss making" stage, they were also affected by the epidemic. The offline consumption scenarios on which shared rechargeable power depends were limited, the utilization rate declined, and the revenue continued to decline. In the midst of many difficulties, shared rechargeable power enterprises have embarked on the old road of improving their operating conditions by raising prices. In recent years, the shared charging bank has experienced several rounds of price increases. From the perspective of enterprise development, the practice of raising prices at any time is not conducive to market expansion. From the perspective of consumers, the reason why people are willing to pay for shared products is not only convenience, but also economy. In the past, many consumers were willing to pay for convenience and convenience when the shared charging bank increased from 1 yuan to 2 yuan per hour, or even to 3 yuan. However, when the price exceeds the expectations of most consumers, the product may be snubbed or even abandoned. Prices are rising, but the quality and service of products have not kept up, which is also the reason why consumers are dissatisfied with the rapid price increase of shared rechargeable batteries. From the feedback of consumers, many shared charging banks have problems such as inconvenient return, slow charging speed and low battery power. It's hard to retain consumers if you spend money but can't buy matching experience services. The shared charging bank itself is not irreplaceable, and it is difficult to popularize on a large scale due to the limitations of use scenarios and point settings. In the past few years, the shared charging power enterprises have spared no expense to provide consumers with tangible benefits, which has enabled some users to develop the habit of using it. At present, companies sharing rechargeable batteries have raised prices one after another regardless of the user experience. It is likely that some users will change their consumption habits, which will lead to the loss of users and plunge the industry into a vicious circle. Companies that share charging power often raise prices, and what overdraw is the brand image and market expectations. If an enterprise wants to develop by leaps and bounds, it still needs to think long-term and seriously consider the impact of price increases on the market and consumers. At the same time, relevant enterprises also need to vigorously lay out new businesses and explore new growth points. Not long ago, a company announced that it would add new business lines such as charging piles, unmanned Retail cabinets and lockers, and try to establish a membership system to extend new service content beyond charging for members. This may bring some enlightenment to the development of the industry. (Li Xinshe)
Edit：Lijialang Responsible editor：MuMu
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