Time honored food brands meet new demands
2022-08-31
On the basis of consolidating product quality, time-honored brands focus on the new trend of young, international and fashionable consumption, apply new technologies, new materials and new ideas, accelerate integration and innovation, and better meet personalized and diversified consumption needs. Experience innovation - innovation makes time-honored brands younger and more suitable for young people's consumption needs. "My 6-year-old daughter adds soda materials to the vector cup with a dropper, and her serious attitude is like doing scientific experiments." Zhou Yajun, a resident of Xicheng District, Beijing, brought her daughter to the Arctic Ocean Yili Park in Daxing District in summer to experience the fun of DIY drinks. Zhou Yajun said: "I can't forget the taste of Arctic Ocean soda and fruit bread in my childhood. It's the first time here that I made soda and bread with my children. Not only did the children have fun, but I also seemed to have returned to my childhood." In the park, visitors can not only make soda water by themselves, but also make bread, cake, biscuits, chocolate and other delicacies to share the joy of DIY with their families. Before entering the production room, the staff will carefully prepare disposable shoe covers, headgear, chef's hat and apron for the convenience of consumers. The park covers an area of nearly 20000 square meters. Children can also go to the outdoor paradise to play treasure hunting, fish feeding, slide and hide and seek. The park has restored such nostalgic scenes as Yili Food Factory, Arctic Ocean Shazikou warehouse, Yili Food Store, photo shop and barber shop. Consumers can take photos here. In the context of consumption upgrading, the Arctic Ocean continues to explore and innovate. In addition to building the Arctic Ocean Yili Park, since last year, several experience stores have been opened to continuously innovate products and services. The experience store includes a beverage area, a baking product area and a surrounding commodity display area. "There are not only the Arctic soda in my memory, but also many new products that surprise me." Zhou Haiyun, a consumer enjoying afternoon tea at the experience shop on Huayuan North Road, Haidian District, Beijing, ordered a cup of "Arctic Iceland". Cream, special soda water, lactic acid bacteria, etc. make this drink made on site rich in taste. A blue polar bear shaped ice cube is dotted above the cream, and the shape is lovely. In addition, the bear claw popsicles in the store are also popular with consumers. There are dragon fruit flavor, chocolate flavor, strawberry flavor and so on; The "ice bear" series of cultural and creative products are also very attractive. The mobile phone case, water cup, clothing and so on are quite Arctic characteristics. "Communicate with more young consumers through physical stores, so that more young people can understand and experience the time-honored brand of the Arctic Ocean." According to the person in charge of the experience store project, "the design of the store, the research and development of drinks, baking and cultural and creative products are all completed by a team composed of young people. The focus of our innovation is to make old brands younger and better meet the consumption needs of young consumers." Channel innovation - keep up with the digital trend, close the distance between consumers and time-honored brands. The Mid Autumn Festival is approaching, and it is time for moon cakes to sell well. Put on a Chinese-style long shirt and carry a food box and basket. The anchor of Taobao Live Room in Daoxiang village, Beijing, "brother Chuan" started a day's work. "This moon cake is our newly developed rice field diary series. The shape is an oval double-layer leather suitcase, and the inside is equipped with moon cakes without sucrose..." I saw him
Edit：qihang Responsible editor：xinglan
Source：People.cn
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