According to the data of China Academy of information and communications, in the first half of this year, the mobile phone shipments in the domestic market totaled 136 million, a year-on-year decrease of 21.7%, including 109 million 5g mobile phones, a year-on-year decrease of 14.5%, accounting for 80.2% of the mobile phone shipments in the same period. In June, 28 new models of smart phones were listed, a year-on-year decrease of 6.7%; From January to June, 168 new models of smart phones were launched, a year-on-year decrease of 4%. In the first half of the year, the domestic smartphone market as a whole was in a depressed state, but it showed a high-speed growth trend in the folding screen field. Experts believe that in the second half of the year, under various favorable effects, the growth rate of the mobile phone market will exceed that in the first half of the year. More importantly, the 5g penetration bonus of the domestic mobile phone market has reached saturation, and the brand share of the market sales end has gradually concentrated on high-end brands. Accelerating the impact on the high-end market has become a necessary option for domestic mobile phone manufacturers, and will also comprehensively improve the R & D and market capabilities of domestic mobile phone brands. High growth of folding screen sales "in the first half of the year, the sales of folding screen mobile phones increased significantly. Although the current market base is still small, it still gives the market more expectations. Many domestic brands have entered the folding machine camp, and the domestic brands in the folding screen mobile phone market have obvious advantages." Said Wei Yuhuai, executive president of Zhongcheng think tank. According to Zhou Jun, senior analyst of CCID Consulting Digital Economy Research Center, in the first half of this year, glory released the first folding screen mobile phone Magic V in January, and vivo released the first folding screen mobile phone x fold in April. Huawei launched the latest folding screen mobile phone mate XS2 in April. According to the data released by international data company IDC, in the first half of this year, the domestic smartphone market as a whole was in a depressed state, but the folding screen segment showed a high-speed growth trend. The shipment volume increased by 70% year-on-year, exceeding 1.1 million units. Among them, oppo ranked second in the folding screen market share in the first half of the year with the differentiated product design and price competitiveness of find n. Vivo began to research and develop folding screens as early as four years ago, and finally launched the first folding screen mobile phone vivo x fold in April this year. With the space class floating wing hinge that can be folded 300000 times, the inner and outer 120Hz Samsung E5 screen, the first Zeiss professional image full focus segment four camera in the folding screen field, and other leading technologies, it quickly ranked among the top five in the folding screen Market in the first half of the year. The folding screen provides consumers with a differentiated experience in a new form, and is moving from tasting to using. The latest report released by cinno research, a market research institution, shows that in the second quarter of this year, the sales volume of folding screen mobile phones in the Chinese market reached 587000, a substantial increase of 132.4% year-on-year; The cumulative sales volume in the first half of the year reached 1.3 million, exceeding that of the whole year of 2021. Folding screens are showing a rapid growth trend, and it is expected that the annual sales volume will exceed 10 million units around 2024, promoting the real "mass market". Counterpoint research, a market research organization, predicts that in the second half of this year, mobile phone manufacturers will launch four or five new foldable mobile phone products. It is estimated that this year, China's folding screen mobile phones
Edit：Li Jialang Responsible editor：Mu Mu
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