Leading household consumption with high-quality supply (market walk)-瞭望新时代网

Leading household consumption with high-quality supply (market walk)

2022-08-24

Promote the high-quality development of the household industry, cultivate and expand new growth points, play its important role in expanding domestic demand, and further meet the people's yearning for a better life. Home is the place of people's daily life. Cooking a sumptuous meal, enjoying a wonderful home theater, or even simply lying on the sofa and watching TV can make people stay away from the noise outside the home and relax. High quality household products and services can make the home experience more comfortable and comfortable. Recently, the four departments jointly released the action plan for promoting the high-quality development of the home industry, which specifies that by 2025, the innovation capacity of the home industry will be significantly enhanced, the supply of high-quality products will be significantly increased, and a higher-level benign cycle of supply creating demand and demand driving supply will be initially formed, pointing out the direction for the high-quality development of the home industry. In recent years, driven by consumption upgrading and technological progress, the quality and efficiency of the development of the household industry have been steadily improved. Many families have replaced environmentally friendly furniture and used smart appliances. However, the home furnishing industry is also facing problems such as insufficient innovation guidance in key industries, low level of quality refinement and insufficient development of intelligence. Many consumers have reflected that there are many environmental protection certification problems in the furniture market, "green furniture" is not green, and "smart home" is not smart. There are still many household consumption needs in people's lives, especially high-quality household consumption needs still need to be further stimulated and released. Lead household consumption with high-quality supply. Standards are the basis of quality management. To improve the quality of household products, we should start with standards. Relevant departments should encourage the formulation of group standards in the household field that can quickly adapt to technological development and market demand, and support key industries to actively participate in the formulation and revision of international standards. On the one hand, we should enhance the enthusiasm of enterprises in implementing standards. Relevant departments should provide basic public services of industrial technology such as standards, metrology, certification and recognition, inspection and testing, talent training, application and promotion for the household industry, so as to reduce the burden of enterprises. On the other hand, it is also necessary to strengthen supervision, deter illegal enterprises, strengthen the supervision of the quality and safety of household products, strengthen the investigation and handling of the production and sale of fake and shoddy products, promote the construction of the product quality traceability system of the household appliances and furniture industry, block the low-quality household products that do not meet the relevant standards and certification requirements from the market, effectively protect the legitimate rights and interests of consumers and boost consumer confidence. To meet household consumption with segmented supply. At present, China's imitation and wave expelling consumption stage has basically ended, and personalized and diversified consumption has gradually become the mainstream. With the change of consumption structure, the supply system needs to be adjusted in time. The supply of household industry should also further adapt to the consumption needs of different people and regions, and improve the degree of supply and demand. For example, focusing on the health consumption demand and the elderly, children and other key groups, we will promote the R & D and application of aging appliances and furniture, health appliances, life service robots and other products. Expand the third and fourth tier urban household consumption market, support enterprises to innovate the marketing mode, provide one-stop shopping experience and promote the upgrading of durable consumer goods by combining online and offline, AI empowerment and in-depth experience. Enterprises are encouraged to develop personalized, customized and healthy smart green household appliances for the rural market, promote channel and market sinking through new retail and rural e-commerce, and carry out

Edit：qihang Responsible editor：xinglan

Source：People.cn

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