Car enterprises make mobile phones and mobile phone factories make cars. What is the picture?
2022-08-22
With the help of the general trend of "intelligence", the two industries that were originally unrelated to each other, automobile and mobile phone, have become more and more closely connected. The barriers from the technical route to the application scenario are gradually being broken, and the manufacturers on both sides can not sit still... After Geely automobile entered the mobile phone field through the acquisition of Meizu, Nezha automobile announced its cooperation with blackberry, and Weilai automobile, a "new force in car making", which was left behind, also joined the machine building team, It claims to make its own brand of mobile phones. On the other hand, mobile phone manufacturers such as Huawei and Xiaomi have already accelerated their development in the automotive field. In this intelligent era, the two major industries of mobile phones and automobiles have extended their tentacles to each other. Weilai "passively" cross-border machine manufacturing recently, Weilai established its own mobile phone company, and the recruitment of mobile phone team is also in progress. At present, there are more than 300 people, all from Huawei, Xiaomi and other mobile phone manufacturers. It is reported that Yin Shuijun, the former president of Meitu mobile, and Yi Wei, the former senior vice president of Meitu mobile, have also joined the Weilai mobile team. In July, Li Bin, CEO of Weilai automobile, gave the reason for making mobile phones. He said that mobile phones are now the most important device to link cars for Weilai users. 50% of Weilai's users used apple and 40% used Huawei. Now Huawei has been suppressed, and some car owners can only use Apple phones. However, Apple's system is very closed to the automobile industry. For example, he said that the car of the second generation platform of Weilai is equipped with UWB, which is the main function of Weilai, but Apple does not open the interface, so the company is very passive. Therefore, he decided to "make a good study of mobile phones and car centric intelligent terminal devices from the perspective of user interests and experience". He also said, "if you don't make mobile phones, it's equivalent to having your car keys in the other's hands.". According to Li Bin, Weilai mobile phone will take over some of the Huawei users in the past, which also means that Weilai has decided to take a high-end mobile phone route. It is rumored in the industry that the first mobile phone of Weilai is equipped with Qualcomm's second-generation snapdragon 8 mobile platform, with a starting price of more than 5000 yuan. It is expected that it will be launched in another year. However, Li Bin did not give a specific reply to this, only said that "work hard first and wait until the mobile phone is made". Today, in the mobile phone market, Xiaomi's cost performance, vivo's camera function and Huawei's system have become the labels of their mobile phones, while Weilai's label is "car machine", a mobile phone that can achieve the maximum cooperation with Weilai automobile. Li Bin once said on the social platform that it is not difficult to build a mobile phone now, but it is still very challenging to build a good mobile phone, and Weilai will develop a mobile phone every year. At present, Weilai mobile phone has been officially launched, and many recruitment messages of Weilai mobile phone business appear on the recruitment platform. Although everything seems to be advancing, it does not mean that Weilai's machinery manufacturing business is smooth sailing. After all, the domestic mobile phone market is now occupied by 90% by Huawei, Xiaomi, apple, vivo, etc. it is not easy for "late" Weilai to enter the market. In addition, the research and development cost of mobile phones is not low. If the target audience is only car owners and they cannot seize more markets, the future profit situation will be worrying. Some people in the industry said that if the target audience of mobile phones made by car enterprises is only car owners, then
Edit：Li Jialang Responsible editor：Mu Mu
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