According to a report released on the 17th, the past five years have been the golden period for Chinese game apps (mobile apps) to go to sea, during which the pattern of going to sea has changed, the market share of going to the United States has decreased, and the Latin American market has become a dark horse. This report on the driving force of Chinese Mobile Game App going overseas in 2022 released by appsflyer, a global marketing measurement and experience management platform, studies about 5200 Chinese game apps going overseas and more than 4.6 billion installations, revealing the basic context of Chinese Game App going overseas in recent years. According to the report, in the past five years (from the third quarter of 2017 to the second quarter of 2022), the total installation of mobile game apps in China in the global market increased by 115%. After the fourth quarter of 2021, many domestic game manufacturers have slowed down their pace of going to sea. At present, with the restart of the domestic game version number, the domestic market is gradually warming up. The game manufacturers have regained confidence and are expected to make more strategic arrangements overseas. Chinese game apps have experienced structural changes in the course of going to sea in the past five years. From the third quarter of 2017 to the second quarter of 2022, the market share of going to sea in the United States decreased from 17% to 14.85%, a decrease of 12%; The Latin American market increased by 83%, and is expected to continue to maintain a considerable growth. Looking at the data of the past year and a half, the number of paid users of Chinese game apps worldwide has increased year by year. In May 2022, it reached 13.28%, an increase of 58.3% compared with January 2021. On the one hand, it shows that the marketing activities have brought remarkable results, and on the other hand, it also shows the sustained potential of the growth of paid users. Looking forward to the future overseas prospect of domestic game apps, Wang Wei, general manager of appsflyer Greater China, said: "there is no shortage of good overseas products in the Chinese game industry. How to polish more high-quality global games is the key to the future overseas journey." (news agency)
Edit：Li Jialang Responsible editor：Mu Mu
Source：chinanews.com
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