Not long ago, the Ministry of culture and tourism and other six departments jointly issued the opinions on promoting the revitalization of cultural industry enabled villages (hereinafter referred to as the opinions). This is another important guiding document for cultural and tourism work after the 14th five year plan for cultural industry development and the 14th five year plan for tourism development. In the opinions, eight key areas of Rural Revitalization enabled by cultural industries, including creative design and cultural and tourism integration, were identified. (Yingxi Fenglin corridor) in recent years, some cultural and tourism integration projects in some villages deviate from the reality of the villages, and some projects do not conform to the laws of culture and tourism. For example, in the same village, the main source of income of several cultural and tourism integration projects is tickets. As a result, tickets are collected everywhere, and the tourist experience is extremely poor. Other projects simply change the name of cultural and tourism integration from the cultural projects without rural characteristics in developed cities to the rural areas; The cultural and creative products that cannot be sold in the city can be changed into rural cultural and creative products by changing the packaging pictures of rural style. All these have affected the effectiveness of cultural and tourism integration and Rural Revitalization. Therefore, to implement the Rural Revitalization Project of cultural tourism integration, we should have a clear understanding, understand culture, tourism and rural revitalization, and avoid detours. Specifically, we should pay attention to several key points. (fenglinxiao town "Bixiang inn" homestay) first, we should clearly understand the relationship between cultural products and tourism. Cultural products are very important tourist attractions. In addition to business, business, medical, family visits and other purposes, cultural products are the important attractions of tourism for sightseeing, entertainment, leisure and vacation. The opinions clearly pointed out that, To pass: "We will implement the rural tourism art promotion plan, design and develop rural tourism products with cultural characteristics, and enhance the experience and interaction of rural tourism. We will promote the integration of intangible cultural heritage into all aspects of rural tourism, support the use of intangible cultural heritage workshops, inheritance and experience centers, and cultivate a number of rural intangible cultural heritage tourism experience bases. We will support the construction of agricultural cultural experience sites in important agricultural cultural heritage sites in China where conditions permit Yes, carry forward the excellent agricultural culture. " Therefore, rural cultural products created in combination with tourism laws are indispensable tourist attractions for the development of rural tourism. The income of the tourism industry mainly comes from services such as food, housing, transportation, travel, shopping and entertainment. Among them, the ticket expenditure for sightseeing is the most sensitive to tourists and also the lowest proportion in the total tourism income. The proper relationship between cultural products and rural tourism is to attract tourists through rural cultural tourism attractions and increase rural tourism income through such service activities as food, housing, transportation, travel, shopping and entertainment. Secondly, we should clearly understand the relationship between "creative going to the countryside" and tourism commodities. The tourism commodities with the largest sales volume in the tourism market are characteristic commodities that tourists can take away and are closely related to life. The opinions put forward that "we should comprehensively promote the 'creativity to the countryside' and effectively improve the development level and market value of tourism commodities." When developing rural tourism commodities, it is necessary to creatively develop mass tourism commodities that belong to rural characteristic product resources, have rural characteristic cultural sense or rural "artistic taste". To know the people who come to rural tourism, it is not enough to support the rural characteristics
Edit：Li Jialang Responsible editor：Mu Mu
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