"Green + smart", home appliance consumption has been upgraded-瞭望新时代网-瞭望时代，放眼世界

"Green + smart", home appliance consumption has been upgraded

2022-08-15

Recently, the "2022 national household appliance consumption season" organized by the Ministry of Commerce officially opened. This consumption season focuses on green intelligence and digital leadership with the theme of "embracing green intelligence and enjoying a better life". Promoting the consumption of green smart home appliances is not only an important means to promote the sustainable recovery of consumption, but also an effective measure to meet the needs of the people for a better life. Great potential of incremental market "Uncle Dorje, your refrigerator is here!" Some time ago, the 60 year old Deqing Duoji received a refrigerator ordered online. He lives in Xijia village, Milin County, Linzhi City, Tibet Autonomous Region. The two owners of Jingdong home appliance store in Milin County deliver the refrigerator to the door of Deqing Duoji's house. "In the past, there was only one grocery brand store in the county, and some household appliances could only be bought in Nyingchi city. The round-trip cost was high. Now, orders can be placed on mobile phones and they can be delivered in a day or two!" Deqingduoji said that the refrigerator he bought was affordable and energy-saving, and his family liked it very much. Promoting green smart home appliances to the countryside is an important measure to promote the consumption of green smart home appliances. According to the report on China's home appliance market in 2021 released by China Electronic Information Industry Development Research Institute a few days ago, the scale of China's home appliance market in 2021 will reach 881.1 billion yuan, of which the scale of the home appliance market in the sinking market will reach 277.5 billion yuan, a year-on-year increase of 8.9%, which is much higher than the overall market. Experts believe that at present, the main incremental space of household appliance consumption is increasingly coming from cities, counties, towns and rural areas below the third tier. In the future, more people living in rural areas will be able to enjoy the quality of life brought by green smart appliances more conveniently. From the perspective of categories, the consumption of smart refrigerator, washing machine, air conditioner, ultra-high definition TV, mobile phone, smart kitchen and bathroom, smart security, smart office, smart health care and other green smart home appliances is becoming hot. "Green smart home appliances take into account the dual advantages of low-carbon energy saving and intelligence, and are increasingly favored by consumers." In an interview with our reporter, the relevant person in charge of Midea Group said that this year Midea released the "active whole house smart home solution". Taking the morning sports scene as an example, after the user gets up, the comfortable sports environment has been prepared in the living room, and the user's favorite music will be automatically played. When the user goes to the bathroom to take a shower after the exercise, he will open the shower to have hot water with appropriate temperature. Such smart home services can actively adjust relevant parameters of household appliances according to consumers' habits, form scene service capabilities, and win the love of many consumers, especially the younger generation. Insiders pointed out that new functions such as intelligent control, remote monitoring and voice interaction are gradually popularized in home appliances. There is a clear trend from traditional home appliances to complete sets of home appliances and to provide whole house solutions. The home appliance market is upgrading towards intelligent, green and high-end. According to the report on the new trend of household appliance consumption in 2022 recently released by the promotion activity, during the epidemic prevention period, the penetration rate of household appliance consumption online has further increased, and it has increased to 52.9% in 2021. The "2022 national household appliance consumption season" also attaches importance to strengthening the integration of online and offline channels and strengthening the integration of upstream and downstream resources in the industrial chain. The reporter learned that many leading brands in the e-commerce platform and home appliance field actively participated and announced that they had come up with real

Edit：Li Jialang Responsible editor：Mu Mu

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