"Walking alone on the moon" has become a "fire" that ignites the summer festival of the film market. According to the data of Lighthouse professional edition, as of 20:43 on August 7, the box office of the film "walking alone on the moon" exceeded 2 billion yuan. The film has broken 11 Chinese film history records, including the cumulative box office of the summer sci-fi film. Earlier, the market had high expectations for this film. It was generally expected that the box office would be more than 4 billion yuan, and it was even expected to be as high as 5.5 billion yuan. According to the current average daily box office performance, it is only a matter of time before the box office of "walking alone on the moon" exceeds 4 billion yuan. With the help of walking alone on the moon, the total box office of this year's summer stalls has exceeded 6.8 billion yuan. Walking alone on the moon and life events are the top two tickets in the summer stalls. Industry insiders said that with the release of "walking alone on the moon", the audience's demand for film viewing was further released, and the maximum daily box office limit of the summer file is expected to continue to increase. After being released on July 29, solo on the moon, which is far ahead in the box office, has become the top box office for 10 consecutive days, with an average daily box office of nearly 200 million yuan. As of the evening of August 7, a total of 47.42 million people had watched the film. At the film arrangement level, "walking alone on the moon" was favored by cinemas. The proportion of film arrangement that had been released for many days was close to "half of the country", reaching 46.8% on August 7, and the second place, "tomorrow's War record" was only 24.2%. The strong box office performance of "walking alone on the moon" broke many film history records. According to the data of Lighthouse professional edition, "walking alone on the moon" has broken 11 records in Chinese film history, including the cumulative box office of summer sci-fi films and the number of premieres of domestic films. Earlier, the film was favored by the market. According to the media expectation given by lighthouse professional edition, the box office range of "walking alone on the moon" is expected to be 3.77 billion yuan - 5.5 billion yuan. Cat's eye professional predicted that its total box office would reach 4.126 billion yuan. Combined with the current average daily box office performance, it is only a matter of time before it breaks the 4 billion yuan mark. As the largest film in this summer, the producer behind "walking alone on the moon" has attracted the attention of the market. According to the data, the main producer of "walking alone on the moon" is happy fried dough twist. The listed companies involved in the producer include Ali pictures, Chinese Confucianism and Italy, and cat's eye entertainment. The listed companies involved in the co producer include Hengdian film and television. The film market has gradually warmed up since the summer vacation. On the channel side, the operating rate of domestic cinemas has basically remained above 80% since June; On the content side, "life events" and "detective war" opened the summer season, and "walking alone on the moon" promoted the heating up of the season. In July 2022, the box office of a single month basically returned to the level of the same period in 2021. Behind the recovery of summer files, the industry pattern is also quietly changing. "The cinema has maintained a stable operating rate, and the film companies have successively set files. The industry will maintain a normal recovery." According to the Research Report of CICC, all links of the industrial chain will be strengthened to improve the quality and upgrade, the channel end cinemas will be cleared and integrated, and the sources will be increased and the expenses will be reduced. The content end film filing is expected to be normalized, and the subdivided categories will continue to expand. The film viewing demand is still relatively rigid. With the improvement of supply, the industry still has broad development space. Looking forward to the second half of the year, there is a sufficient reserve of high-quality films to be screened. The following films, such as the super family, the broken bridge and the fire on the plain, are all different
Edit：Wei Li Bin Responsible editor：Yin Bing
Source：China Securities Journal
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