How technology manufacturers change the automotive industry
2022-07-29
If the new energy vehicle is a subversion of the vehicle power system, then the intelligent vehicle is a subversion of the physical form of the vehicle: the traditional vehicle is becoming a module of the intelligent vehicle, and the evolution of the vehicle is not adding data to the steel, but adding steel to the data. From this point of view, it is not difficult to find that the automotive industry in the future faces at least a triple deconstruction. First, the competitive logic of automotive products is deconstructed. In the era of traditional cars, the cockpit is full of buttons and instruments. People interact with machinery, control and drive a machine. In smart cars, the object of human-computer interaction becomes a display screen, and even communicate with virtual people through voice. Each car can be reconfigured and designed according to the preferences of drivers and passengers. In this case, the situation that a classic car has been sold for decades will no longer exist. Personalization has become the mainstream of the automotive industry, and the competitiveness of products comes from its intelligence. In the world Intelligent Driving Challenge (widc) held a few days ago, the "AITO Hongmeng OS intelligent cockpit" won the "top intelligence extremely intelligent cockpit Award" and "widc Extreme Challenge Award" at one fell swoop, while AITO is only a new automobile brand less than a year old. In fact, when many intelligent cockpit products are still criticized as "unable to understand words", AITO has obtained the industry's first A-level certification of on-board voice assistant in the test of the four dimensions of rapidity, convenience, functionality and intelligence of China Automotive Research Huacheng certification (Tianjin). AITO's "catching up" is precisely because of the deep empowerment of Huawei, a leading technology enterprise, which is quietly changing the competitive logic of the automotive industry. While the rapid evolution of technology makes personalized driving experience possible, the definition of vehicle safety has also been overturned. On the basis of the life safety of drivers and passengers, the automotive industry must also bear the responsibility of data security, privacy security and even national security, which is undoubtedly a mountain that is difficult for traditional car companies to climb, but for large technology manufacturers honed by the fierce competition in the field of smart mobile terminals such as mobile phones and tablets, it is an opportunity to expand their security capabilities to the automotive field. As an operating system with independent R & D and intellectual property rights in China, the security capabilities accumulated by Huawei Hongmeng system on mobile terminals have been transplanted to the intelligent cockpit, which can not only realize the control of sensitive information, 3D face recognition, switching visitor modes, etc., and truly realize the independent control of user privacy, but also the Hongmeng kernel has passed the first CC eal5+ high-level certification in the field of commercial OS in the industry, It is the first operating system kernel in China that meets the functional security of asil-d, which represents that Huawei has truly entered the threshold of product level functional security. More importantly, Hongmeng intelligent cockpit has more than 30 patents, which has built a moat for the safety of the automotive industry from the perspectives of interface layout, user interaction, interconnection technology, privacy and security protection. Looking at the global automotive industry, the deconstruction and reorganization of the automotive industry chain is also an indisputable fact. As Luo Qingqi, a senior expert in the industry, said, due to the increase of bandwidth supply capacity, many "reality transformation" technologies such as virtual reality, augmented reality and hybrid reality will be added to cars. The focus of the future automobile industrialization movement is the industrial movement of "reality transformation" rather than the technical movement of car body transformation. Therefore, the automobile industry chain, which was composed of traditional parts suppliers, automobile enterprises, automobile dealers and so on, will be replaced by a new topological structure, and all kinds of new technologies and industries will be rapidly integrated into the large platform of the automobile industry, forming a complex and vibrant ecosystem. How to keep this ecosystem alive has become a topic of the times for the automotive industry. For example, in the field of intelligent cockpit, the key words given by Huawei are cockpit platformization and capability atomization. It is reported that Huawei has incrementally developed 9 types of vehicle enhancement capabilities on Hongmeng OS, opened more than 1500 vehicle business APIs and more than 13000 Hongmeng OS APIs, reduced the difficulty of integration and development of cockpit system, and helped ecological partners carry out application iteration and experience optimization more quickly and efficiently, so as to drive the vitality of the entire ecosystem. Various signs show that in the process of subversion and deconstruction, a new generation of cross international giant system of automotive industry with leading technology, stable quality and economies of scale has emerged rapidly, which is the precursor of the rise of China's automotive industry. (Xinhua News Agency)
Edit：Li Jialang Responsible editor：Mu Mu
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