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Culture

Wish "made in China" musical instruments to open up a broader stage (brand theory)

2022-07-22   

The domestic film "steel piano" tells a story: at the end of the last century, a Chinese steel factory worker found foreign literature to study it carefully in order to let his daughter learn piano, and finally made a piano by hand with his workmates. At that time, there seemed to be an unreachable distance between Chinese workers and pianos. Nowadays, it is nothing new for Chinese people to make western musical instruments. In zhouwo, Hebei, Shandong, Huangqiao, Jiangsu, Zheng'an, Guizhou and other places, batch after batch of piano, wind music, violin, guitar and other musical instruments are sold both to the country and overseas. Don't underestimate these simple Chinese counties and towns, which may be the "city of musical instruments", where 70% or 80% of the world's similar products are produced. It is understood that local practitioners give full play to the spirit of craftsmanship and are always actively improving the process methods. In the past, local manufacturers lacked experience and technology, and could only produce and process parts for well-known brands, assemble them instead, or make uncompetitive inferior "toy harps". To break this situation, we must improve the manufacturing level and train talents who master technology. As a result, producers began to disassemble imported musical instruments for self-study, hire professionals to spread their skills, and even go abroad to "learn lessons". In view of the difficulty of "neck sticking", we explored and tested repeatedly, and finally promoted the technological level to achieve "qualitative change", and independently created high-quality Western musical instruments in the whole process. It can be seen that only by improving technology can we get rid of the identity of international brand OEM and realize industrial transformation and upgrading. As the saying goes, "a small boat makes a good turn.". While pursuing large-scale production capacity, many counties and towns in China give consideration to private customization business and insist on retaining pure manual manufacturing capacity to meet different needs. For example, the beginner's "basic model" and the "high-end model" in line with the personal style of high-level performers, the practice piano and performance piano used on weekdays, although the users and scenes are different, they all have markets. "One fresh food" can't "eat all over the sky", and it can finally "sweep" the market by flexibly adapting to different needs with a variety of styles. The Western musical instruments produced by these counties and towns include those who are cost-effective, those who are "carefully crafted", those who can use them, and those who are easy to use them. This production method that focuses on both "quantity" and "quality" is conducive to expanding sales and letting more users remember their names. In addition to exporting well-known Western musical instruments, these counties and towns also use music to build cultural industries and become truly "music loving cities". In zhouwo, Hebei Province, the name of the music town is gradually rising, and the popularity of music themed tourists is increasing; In Huangqiao, Zhejiang Province, the international musical instrument performance day has been held for six consecutive years, attracting a crowd of "voices"; There are also places that hold Music Forums and promote music education into schools... Music increases local income in rich forms and penetrates into the lives of the people; The young people who grow up under the influence of music will also feed back the local Western musical instrument manufacturing and drive the industry to flourish. From "western" made western instruments to Chinese made western instruments, it reflects the change of "main force" of manufacturing; From "Steinway" and "Yamaha" to the gradual public praise of Chinese brands, it reflects the change of creating "voice". If we continue to adhere to the spirit of craftsmanship, maintain sensitivity to the market, and constantly improve and expand the industrial chain, domestic western musical instruments will open up a broader stage. (outlook new era)

Edit:sishi Responsible editor:xingyong

Source:http://paper.people.com.cn/rmrbhwb/html

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